Marketing Manager

Job Title: Marketing Manager

Department: Marketing

Reports to: Founder / CEO

The Marketing Manager at Mr. Bucket Chocolaterie is responsible for leading the brand’s marketing vision, strategy, and execution across retail, e-commerce, and dining experiences. This role blends creative storytelling with data-driven performance, ensuring the brand grows its audience, drives sales, and delivers consistent, memorable customer experiences.

As Marketing Manager, you’ll lead our brand and growth efforts across all channels — building the bridge between creativity and performance.

You’ll design and manage the marketing calendar, ensuring our brand story unfolds meaningfully throughout the year: new product drops, seasonal collections, events, PR moments, collaborations, and the all-day dining launch.

You’ll oversee a lean but dynamic team covering Brand & Content, Performance Marketing, and Design, and work closely with the Founder and Operations teams to bring ideas to life — from strategy to execution.

This is a hands-on leadership role — ideal for someone who loves crafting both the big-picture brand narrative and the detailed execution plan that makes it happen.

• Develop and own the annual marketing strategy, aligning storytelling, growth, and business objectives.


• Lead, mentor, and inspire the marketing team across Brand, Performance, and Creative functions.


• Manage the marketing budget and optimize resource allocation across campaigns and channels.


• Report on key marketing KPIs including engagement, conversion, retention, and brand awareness.


• Collaborate with the Founder and leadership team to shape company direction, product strategy, and customer experience.

• Oversee the full marketing calendar, ensuring a steady flow of strategic campaigns.


• Plan and execute integrated campaigns for product launches, seasonal events, partnerships, and dining experiences.


• Coordinate with internal teams (Product, Culinary, Retail, Operations) to align campaigns with business priorities.


• Track, analyze, and optimize campaign performance to maximize ROI and customer impact.


• Ensure all campaigns are distinctive, creative, and reflective of Mr. Bucket’s artisanal brand identity.

• Own the brand voice, identity, and storytelling across all touchpoints — retail, packaging, digital, web, and dining.


• Lead creative direction for content production, visuals, and campaigns.


• Drive partnerships, PR outreach, and influencer collaborations to expand brand presence.


• Build and engage a community of loyal chocolate enthusiasts through meaningful experiences.

• Oversee digital marketing and paid campaigns across social media, search, and e-commerce platforms.


• Implement CRM and retention programs including email, SMS, and loyalty initiatives.


• Develop dashboards and metrics to guide performance decisions and optimize customer lifetime value.


• Test, learn, and iterate strategies to continuously improve marketing ROI.

• Foster a marketing culture that is creative, data-informed, and collaborative.


• Inspire the team to act as brand storytellers, not just campaign executors.


• Collaborate with cross-functional teams to ensure alignment from concept to execution.


• Represent marketing in leadership discussions, ensuring the customer perspective is always considered.

• Bachelor’s or Master’s degree in Marketing, Communications, or related field.


• 7+ years of marketing experience with at least 3 years in a leadership role, preferably in lifestyle brands.


• Strong strategic thinking, creative vision, and leadership capabilities.


• Experience with multi-channel marketing, digital campaigns, and brand building.


• Excellent communication, analytical, and project management skills.


• Passion for chocolate, culinary craft, and delivering exceptional customer experiences.

• Strategic and visionary


• Creative and hands-on


• Data-driven and performance-focused


• Collaborative and inspiring leader


• Passionate about brand storytelling and customer experience

• Be part of an exciting homegrown brand redefining Asia’s chocolate scene.


• Work with a creative, passionate, and supportive team that values craftsmanship and authenticity.


• Opportunities to grow in content, brand, and digital marketing within a fast-expanding company.


• Employee perks — staff discounts, chocolate tastings, and team experiences.

To Apply:

Please send your resume, portfolio (if applicable), and expected salary to jerome@mrbucket.com.sg or effah@mrbucket.com.sg