Marketing Manager

About the Role

We are looking for a dynamic Marketing Manager to join our Energy portfolio team. In this role, you will lead the marketing strategy and execution for an oil & gas event, while also supporting the promotion of a large-scale international energy exhibition.

This is an exciting opportunity for a results-driven marketer who enjoys working in a fast-paced environment and has experience delivering integrated B2B marketing campaigns that drive high-quality delegate and visitor attendance.

Key Responsibilities

Marketing Strategy & Campaign Management

• Develop and execute integrated marketing campaigns to drive visitor and delegate attendance.


• Manage the full marketing lifecycle for the assigned event, from launch to post-event analysis.


• Work closely with the Event Director, Sales, and Content teams to align marketing strategies with commercial objectives.

Digital Marketing

• Manage digital marketing channels including email marketing, website content, paid media, and social media campaigns.


• Oversee SEO/SEM and performance marketing strategies to optimise campaign results.


• Track and analyse marketing performance metrics and continuously optimise campaigns.

Content & Communications

• Develop compelling content for marketing campaigns including newsletters, website copy, promotional materials, and social media.


• Collaborate with the conference team to promote the speaker lineup and conference agenda.


• Work with partners, media, and associations to amplify event promotion.

Stakeholder & Partner Marketing

• Build and manage marketing collaborations with industry associations, media partners, exhibitors and sponsors.


• Support exhibitors and sponsors with marketing toolkits and promotional opportunities.

Event Promotion & Brand Management

• Ensure strong brand positioning and messaging for the event within the energy and oil & gas sectors.


• Manage marketing timelines, budgets, and campaign reporting.


• Oversee creative development and marketing assets for campaigns.

Requirements

• 3-5+ years of experience in B2B marketing, preferably in events, exhibitions, or conferences.


• Experience managing integrated marketing campaigns across digital and offline channels.


• Strong project management and stakeholder management skills.


• Analytical mindset with experience using marketing performance metrics to drive decisions.


• Experience in the energy, oil & gas, or industrial sectors is an advantage.


• Excellent communication and copywriting skills.