Description
About the role
This role involves planning and executing integrated marketing campaigns across retail stores, roadshows, digital platforms, social media, print, outdoor media and other relevant channels. You will drive promotional campaigns for major retail periods, including festive seasons, product launches, warehouse sales and other key sales events, and work closely with Sales, Merchandising and E-Commerce teams to develop suitable campaign mechanics, promotional messages and customer offers.
Key responsibilities
Plan and execute integrated marketing campaigns across retail stores, roadshows, digital platforms, social media, print, outdoor media and other relevant channels
Drive promotional campaigns for major retail periods, including festive seasons, product launches, warehouse sales and other key sales events
Work closely with Sales, Merchandising and E-Commerce teams to develop suitable campaign mechanics, promotional messages and customer offers
Maintain a marketing calendar and ensure that campaigns and materials are delivered accurately and on schedule
Monitor competitor activities, market trends and customer preferences to identify new marketing opportunities
Plan, organise and manage roadshows, exhibitions, fairs, atrium events, store openings, product launches and customer engagement activities
Develop event concepts, layouts, promotional activities and customer engagement programmes to increase footfall, leads and sales
Coordinate venue bookings, licences, permits, insurance, contractors, logistics, manpower, security and other operational requirements
Work with the digital and e-commerce teams to plan online campaigns that support retail and roadshow activities
Monitor campaign reach, engagement, website traffic, enquiries, leads and conversions
About you
Degree or diploma in Marketing, Business, Communications, Event Management or a related discipline
At least five years of relevant marketing experience, including experience in retail marketing, roadshows, exhibitions or event management
Proven ability to plan and manage campaigns and events from concept through execution and evaluation
Strong project management, budgeting, negotiation and vendor management skills
Good understanding of digital marketing, social media and campaign performance measurement
Strong written and verbal communication skills
Willing and able to work outside normal office hours, including evenings, weekends and public holidays, when required for roadshows and events
Able to multi-task with excellent organizational skills and meticulous in work assigned
Able to work under a tight timeline in a fast-paced environment