Marketing Manager | Growth & Brand Storytelling
Japan IPL Express
Description
We’re hiring a growth-focused marketer to drive new customer sign-ups and expand our hair removal & skin-treatment customer base. You’ll own strategy, storytelling, and performance marketing leadership, turning customer behavior into a repeatable growth engine.
What you’ll own
Acquisition + conversion strategy (full-funnel)
Customer journey optimization (web → sign-up → visit → repeat → skin conversion)
Campaign narrative + creative direction (briefing content/KOL/UGC/social teams)
Paid media leadership (hands-on or managing a specialist)
Weekly growth reporting + experimentation cadence
Who you are
Customer-obsessed: you think in buying triggers, friction, and conversion
Strong storyteller with a commercial brain
Bubbly / outspoken / enthusiastic energy; brings momentum to a team
Comfort with numbers, testing, and decision-making
Strong analytical mindset with proven experience improving funnels and revenue metrics
Comfortable working cross-functionally with creative and performance teams
Experience we strongly prefer
4-7 years of experience in Growth, Performance or Commercial Marketing roles
E-commerce / DTC / performance-driven consumer brands where you owned the funnel end-to-end (landing pages, tracking, creative testing, CAC, conversion rates, retention)
Experience in fast-paced, high-volume consumer brands (e.g. FMCG or similar industries).
Good to have
Beauty/wellness/consumer services experience
CRM/lifecycle marketing (WhatsApp/SMS/email) and CRO
Please attached your a cover letter that tells the story of who you are as a growth driver and what defines you beyond the data. We’re looking for a glimpse into your unique perspective and your ability to craft a compelling narrative! You may include any ads/landing pages/dashboards you’ve shipped.