Description
About HOMIE :
HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we have grown from a small start-up into a well-established brand serving families through a full omni-channel experience. We focus on providing simple, high-quality products with care and purpose.
Key Responsibilities:
Develop and implement integrated marketing strategies aligned with the company’s business objectives
Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support
Oversee content planning and creation to ensure consistent brand messaging across all channels
Analyse marketing performance metrics and prepare reports to evaluate campaign effectiveness
Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement
Manage relationships with external vendors, agencies, and partners where required
Collaborate closely with internal teams to ensure alignment between marketing, sales, and operations
Monitor budgets and ensure marketing activities are executed efficiently
Job Requirements :
Ability to communicate clearly and effectively
Customer-oriented and responsible work attitude
Basic numeracy skills for handling transactions
Ability to work independently and as part of a team
Willingness to work rotating shifts, including weekends and public holidays
Prior retail or customer service experience is an advantage but not mandatory
Willingness to learn and adapt to operational needs