Marketing Manager

About HOMIE :

HOMIE is a Singapore-born brand offering trusted essentials for babies, kids, and mothers. Since 2014, we have grown from a small start-up into a well-established brand serving families through a full omni-channel experience. We focus on providing simple, high-quality products with care and purpose.

Key Responsibilities:

• Develop omni-sales channels in Singapore including supermarkets, malls/atrium sales, transport hubs, and community locations.


• Develop B2B partnerships with organisations such as schools, childcare centres, insurance companies, offices, nursing homes, and tuition centres.


• Lead branding and re-branding initiatives to strengthen HOMIE’s market positioning.


• Support international market expansion in regions such as Mainland China and Southeast Asia.Develop and implement a franchise framework for HOMIE retail operations.


• Develop and implement integrated marketing strategies aligned with the company’s business objectives


• Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support


• Oversee content planning and creation to ensure consistent brand messaging across all channels


• Analyse marketing performance metrics and prepare reports to evaluate campaign effectiveness


• Manage relationships with external vendors, agencies, and partners where required

Job Requirements :

• Relevant work experience in marketing, retail marketing, brand management, or omni-channel sales is preferred.


• Ability to communicate clearly and effectively


• Customer-oriented and responsible work attitude


• Basic numeracy skills for handling transactions


• Ability to work independently and as part of a team


• Willingness to work rotating shifts, including weekends and public holidays


• Physically able to stand for extended periods during working hours


• Prior retail or customer service experience is an advantage but not mandatory


• Willingness to learn and adapt to operational needs