Marketing Manager
Imin Technology Pte Ltd
Description
Role Overview
We are looking for a results-driven Marketing Manager to lead and execute global marketing strategies that strengthen brand positioning and drive business growth. This role will focus on B2B marketing across POS hardware, Android smart commercial devices, and business IoT solutions.
Key Responsibilities
1. Brand & Strategy
Develop and execute global/regional marketing strategies aligned with business goals
Strengthen iMin’s brand positioning as a leading Business IoT company
Ensure consistent messaging across all markets and channels
2. Demand Generation & Growth
Plan and execute campaigns to generate high-quality leads (online & offline)
Work closely with sales teams to support pipeline building and conversion
Manage product launches and go-to-market (GTM) strategies
3. Digital Marketing
Oversee digital channels including website, SEO/SEM, social media, and paid campaigns
Optimize marketing funnels and track performance metrics (ROI, CPL, conversion rates)
Drive content marketing initiatives (case studies, whitepapers, product content)
4. Product Marketing
Translate product features into clear value propositions for target industries
Support sales enablement with marketing materials, presentations, and tools
Conduct competitor analysis and market research
5. Events & Partnerships
Plan and manage trade shows, exhibitions, and partner events
Collaborate with distributors, partners, and ecosystem players
Strengthen relationships with key industry stakeholders
6. Team & Cross-functional Collaboration
Work closely with Sales, Product, and Regional teams
Manage external agencies and vendors
Potentially lead and grow a regional marketing team
Requirements
Bachelor’s degree in Marketing, Business, or related field
5–8+ years of experience in B2B marketing (POS, hardware, SaaS, or tech industry preferred)
Strong understanding of digital marketing and lead generation
Experience in global or regional marketing (APAC preferred)
Ability to work in a fast-paced, cross-cultural environment
Excellent communication skills
Preferred Profile
Familiar with GTM strategies for tech products
Data-driven mindset with strong analytical skills
Entrepreneurial and hands-on attitude