Description
Infosys Compaz
(iCompaz) is seeking a Senior Marketing Manager to drive brand
excellence, account‑based marketing (ABM), demand generation, and pipeline
acceleration across strategic accounts. This role will lead integrated
marketing initiatives spanning brand, high‑impact events, ABM programs, and
digital channels (with a strong focus on LinkedIn), working closely with sales
and leadership to deliver measurable business outcomes.
The ideal candidate
is a strategic, yet hands-on marketer with strong experience in enterprise
technology or services marketing and a proven ability to influence revenue.
Key Responsibilities
Brand & Strategic Marketing
- Strengthen and evolve the iCompaz brand in alignment with brand guidelines and local market priorities.
- Develop and execute integrated marketing strategies and communication plans that support growth objectives and strategic accounts.
- Ensure consistent messaging across digital platforms, events, campaigns, and sales enablement assets.
Account‑Based Marketing (ABM) & Pipeline Acceleration
- Own and drive ABM strategy and execution for priority and named accounts.
- Partner closely with sales leaders to align marketing plans with account strategies.
- Design targeted, multi‑touch ABM campaigns to accelerate pipeline creation, deal progression, and account expansion.
- Measure ABM impact through metrics such as account engagement, opportunity influence, and pipeline contribution.
Events
Lead end‑to‑end execution of CXO events, industry forums, roundtables, partner events, identify and
organize speaking slots for the company leaders.
Create personalized, high‑value event experiences for target accounts and senior stakeholders.
Digital & Social Media (LinkedIn Focus)
- Own the LinkedIn strategy for iCompaz, including company page growth, content strategy, and leadership advocacy.
- Maintenance of company website to ensure it is updated.
- Plan and execute organic and paid LinkedIn campaigns, particularly for ABM, events, and thought leadership.
- Collaborate with sales and leadership to amplify account‑specific messaging and success stories.
- Use analytics to optimize performance across engagement, reach, and lead generation.
- Support with PR as needed
Stakeholder Management
- Work closely with internal stakeholders across business units, leadership, and regional teams.
- Manage agencies and external partners to support campaign delivery when required.
Performance & Reporting
- Track brand impact, ABM effectiveness, demand generation, and pipeline acceleration.
- Provide clear insights and recommendations based on data and campaign performance.
Qualifications & Experience
- 10-15 years professional marketing experience, within technology and IT services in Singapore and Southeast Asia
- Experience in Account‑Based Marketing (ABM) and pipeline‑driven campaigns.
- Strong background in events, digital marketing, and LinkedIn campaigns.
- Strong project management, communication, and stakeholder engagement skills.
- Ability to balance strategic planning with hands‑on execution
- Motivated and self-driven
- Ability to communicate, present and influence different levels
- Excellent negotiation and presentation skills.