Marketing Manager

1. Developing Marketing Strategies

• Conduct market research to understand trends, customer needs, and competitors.


• Create long-term and short-term marketing plans aligned with business goals.


• Define target markets and customer segments.

• Plan and execute marketing campaigns across various channels (digital, print, TV, events, etc.).


• Set goals (e.g., lead generation, brand awareness, sales conversions) and measure performance.


• Collaborate with creative teams for content, design, and branding.

• Set and manage marketing budgets.


• Allocate resources effectively for different campaigns and platforms.


• Track return on investment (ROI) to ensure efficiency.

• Oversee digital channels like social media, email marketing, SEO/SEM, and online advertising.


• Use analytics tools (e.g., Google Analytics, HubSpot) to track and optimize performance.


• Manage online reputation and user engagement.

• Supervise and guide marketing staff, agencies, and freelancers.


• Assign tasks and projects, ensuring timely delivery.


• Provide mentorship, training, and performance evaluations.

• Maintain a consistent brand voice and identity across all channels.


• Monitor brand perception and adapt strategies as needed.


• Ensure brand guidelines are followed.

• Work with sales, product development, customer service, and finance teams.


• Align marketing strategies with company-wide objectives.


• Support product launches and promotional events.

• Track KPIs like customer acquisition cost (CAC), customer lifetime value (CLV), and conversion rates.


• Prepare regular reports for senior management.


• Make data-driven decisions for future campaigns.