Marketing Manager/市场经理

Nanyang Institute of Social Sciences (NISS) is an institute of higher education registered with SkillsFuture Singapore (SSG) under the Ministry of Education of Singapore, aiming to create a lifelong learning platform that incorporates quality higher education resources from the East and the West.

We are now inviting applications for the position Marketing Manager/市场经理, responsible for the overall marketing strategy and execution of the NISS’s academic programmes, leading the marketing team to build and scale the function, and overseeing overall marketing performance.

Job Responsibilities:

·       Develop and execute marketing strategies across all social media and online channels.

·       Manage social media and online platforms, optimize advertising campaigns, and improve ROI.

·       Oversee content direction and design style, driving continuous updates and iterations.

·       Explore offline channels to achieve omnichannel coverage.

工作职责：

·       制定并执行全社交媒体及线上渠道的营销策略；

·       负责社交媒体与线上渠道的日常运营，优化广告投放，提升ROI；

·       把控营销内容方向与设计风格，推动内容的更新迭代；

·       拓展线下渠道，实现全域覆盖。

Requirements:

·       Bachelor’s degree or above; majors in Marketing, Advertising, Communications, Business, or related fields preferred.

·       Experience in marketing team management, project management, or the higher education sector is a plus.

·       Strong understanding of social media platforms and digital channels, including advertising operations.

·       Skilled in a variety of marketing tools and techniques, including graphic design and video editing.

·       Excellent writing and content creation skills, with a keen eye for detail and quality.

岗位要求：

·       本科及以上学历，市场营销、广告、传播、商科等相关专业优先；

·       有市场营销团队管理、项目管理、高等教育垂直行业经验者优先；

·       熟悉各社交媒体平台及线上渠道运营，具备广告投放经验；

·       具备各类营销技能，包括但不限于文案创作、图片设计、视频剪辑等；

·     文字功底扎实，具备良好的内容创作与编辑能力。