Marketing Manager

Marketing Manager (Furniture & Lifestyle Brand)

About Kave Home
Kave Home is a European-designed furniture and home lifestyle brand, known for contemporary aesthetics, quality craftsmanship, and thoughtful design. As we continue to scale our presence in Singapore across retail, e-commerce, and B2B channels, we are looking for a Marketing Manager who can own the strategy, not just execute tactics.

This role is for someone who understands how brand, performance, and retail marketing come together to drive real business results.

The Role
As Marketing Manager, you will be responsible for crafting, executing, and optimising the overall marketing strategy for Kave Home Singapore. You will work closely with sales, retail, e-commerce, and leadership to ensure marketing directly supports revenue growth, brand positioning, and long-term market presence.

This is a hands-on strategic role that requires both big-picture thinking and executional excellence.

Key Responsibilities
Develop and lead the end-to-end marketing strategy across online and offline channels
Own brand positioning and ensure consistent messaging across all touchpoints
Plan and execute performance marketing initiatives (Google, Meta, marketplaces, etc.) with clear ROI targets
Drive retail and showroom marketing, including campaigns, launches, and in-store traffic initiatives
Lead content, social media, CRM, and member marketing strategies
Collaborate with external agencies, vendors, and creative partners
Analyse campaign performance and customer insights to continuously refine strategy
Manage marketing budgets and ensure efficient allocation of spend

What We’re Looking For
5+ years of marketing experience, preferably in furniture, home, lifestyle, retail, or premium consumer brands
Proven ability to build and execute marketing strategies, not just follow briefs
Strong understanding of digital marketing, performance channels, and analytics
Experience working with both online (e-commerce) and offline (retail/showroom) environments
Commercially minded, with a clear understanding of how marketing impacts sales
Strong communication and stakeholder management skills
Ability to work independently, take ownership, and drive initiatives end-to-end
Experience in the furniture or interior design industry will be a strong advantage.

Why Join Kave Home
Be part of a growing international brand with strong design DNA
High level of ownership and influence over marketing direction
Opportunity to work across branding, performance, retail.
Dynamic environment where good ideas move fast