Marketing Manager (Performance & Growth)
BS Groups
Description
About Us
We are an established beauty group with multiple outlets in Singapore, focused on tummy, hips & thighs transformation, Bust & Anti Aging Treatment
We are expanding.
We are not looking for someone to “run ads.”
We are looking for someone who delivers measurable revenue growth.
What You Will Own
You are responsible for:
• Lead generation strategy (Meta / TikTok / Google)
• Cost per lead (CPL) control
• Monthly new customer acquisition targets
• Conversion funnel optimisation (from lead → appointment → sales)
• Campaign planning & performance tracking
• CRM & remarketing strategy
• Marketing ROI accountability
This is a revenue role, not a content role.
KPI Structure
Your performance will be measured on:
• Cost per lead
• Number of qualified leads
• Show-up rate
• Revenue generated from marketing campaigns
• Overall ROI
High performance = High bonus.
Who We Want
You must:
✔ Have proven experience running paid ads with measurable ROI
✔ Understand funnel optimisation and customer conversion
✔ Be data-driven and comfortable with numbers
✔ Have strong accountability mindset
✔ Be confident owning revenue targets
Experience in beauty, aesthetics, slimming, wellness is a plus.
Compensation
• Basic Salary: $6,500 – $7,000
• KPI Bonus (monthly)
• Profit share for exceeding revenue targets
• Clear growth path to Head of Marketing
Important
This role has a 3-month performance probation.
If KPIs are not met, employment will not be confirmed cause we reward results.