Description
Performance-Driven Marketing Strategy
Develop and execute high-impact, data-driven campaigns across digital and offline channels to drive lead generation and revenue growth.
Optimise digital performance marketing (Google, Meta, LinkedIn, etc.) to maximise conversions and ROI.
Plan and manage budget allocation, ensuring marketing investments generate strong business returns.
Cross-Team Collaboration & Campaign Execution
Work closely with different Marketing sub-teams to develop and execute strategic, integrated campaigns.
Support Sales teams with effective sales enablement materials (e.g. product placemats, collaterals) to improve customer engagement.
Build strong relationships with agency partners to explore new media opportunities and enhance campaign effectiveness.
Data, Insights & Optimisation
Track and analyse campaign performance, turning insights into action for continuous improvement.
Conduct post-campaign deep dives to refine strategies and improve lead-to-sale conversions.
Report on key metrics and performance indicators to ensure transparency and alignment with business goals.
Requirements:
6–8 years of experience in marketing, with a strong focus on performance marketing, digital campaigns, and budget management.
Proven track record in driving ROI, optimising campaigns, and executing data-driven marketing strategies.
Strong leadership skills, with experience leading a small team and working cross-functionally.
Excellent analytical skills—comfortable with data, metrics, and performance tracking.
A team player with charisma, creativity, and a passion for impactful marketing.
Experience working with agencies, media partners, and internal stakeholders.
Ability to work in a fast-paced, results-oriented environment with tight deadlines.
Competency to utilise AI tools or platforms where applicable to enhance marketing workflows, automate tasks, and generate performance efficiencies.