Description
About the role
A Marketing Manager for Retail, Fashion, and Lifestyle spearheads strategic brand positioning, multi-channel campaigns, and customer acquisition initiatives designed to drive both physical retail and e-commerce growth.
Key responsibilities
Plan and execute 360-degree marketing calendars aligned with seasonal product drops, festive periods, and core collection launches across digital, social, public relations, and in-store channels.
Oversee visual merchandising tie-ins, in-store experiential events, window displays, and localized mall or boutique promotions to maximize foot traffic and conversion.
Manage performance marketing budgets (Meta, Google, TikTok Ads), email marketing (CRM/lifecycle), and SEO/SEM to optimize online store revenue and customer lifetime value (LTV).
Build relationships with lifestyle media, stylists, and key opinion leaders (KOLs) to secure organic brand placement, seeding, and high-impact collaborative capsule launches.
Track ROI across all marketing channels, manage marketing OpEx budgets, and report on key metrics including customer acquisition cost (CAC), traffic, sell-through rates, and campaign engagement.
About you
Bachelor's degree in Marketing, Communications, Business Administration, or related disciplines.
Minimum 5 years of marketing experience, with a solid track record in retail, fashion, or fast-paced lifestyle consumer brands.
Deep understanding of retail metrics (same-store sales, sell-through, footfall conversion).
Hands-on experience with digital media buying platforms, Shopify/e-commerce ecosystems, and email/CRM tools (e.g., Klaviyo, Mailchimp).
Strong aesthetic judgment and alignment with fashion/lifestyle trends.
Exceptional cross-functional leadership to collaborate smoothly with retail operations, visual merchandising, and regional brand principals.
Creative agility and strong project management capabilities to handle fast-moving seasonal calendars.