Marketing Manager (Retail / Fashion Brand)

Key Responsibilities
1. Marketing Strategy & Planning

• Develop and execute monthly & yearly marketing plans


• Plan campaigns aligned with seasonal events


• Analyze market trends, competitors, and customer behavior

• Lead promotional campaigns


• Coordinate with retail outlets for in-store marketing materials


• Manage campaign timelines, budgets, and performance

• Oversee social media (Instagram, TikTok, Facebook)


• Plan content calendars and campaign themes


• Manage paid ads (Meta, TikTok Ads, Google)


• Work closely with e-commerce platforms (Shopee, website, TikTok Shop)

• Ensure consistent brand identity across all channels


• Work with designers on EDMs, banners, posters, and product visuals


• Guide photoshoots, styling, and campaign concepts

• Plan loyalty programs, vouchers, and app promotions


• Execute push notifications, email marketing (EDM), and remarketing


• Analyze customer data to improve the repeat purchase rate

• Track campaign performance (sales, ROI, traffic, conversion)


• Provide weekly/monthly reports


• Optimize campaigns based on data insights

• Lead and guide marketing team (executives/designers)


• Coordinate with external partners (shopping malls, IP licensors, agencies)

• Diploma / Degree in Marketing, Business, or related field


• 3–6 years of marketing experience (retail/fashion preferred)


• Strong understanding of both online & offline marketing
  


• Experience in campaign planning and execution


• Knowledge of social media, ads, and e-commerce platforms


• Creative mindset with strong analytical skills

• Campaign Planning & Execution


• Digital Marketing (Meta / TikTok Ads)


• Branding & Creative Direction


• Data Analysis & Reporting


• Leadership & Communication

• Sales growth (online & retail)


• Campaign ROI


• Customer acquisition & retention rate


• Social media engagement & growth


• Store traffic & conversion

• Experience in fashion / retail industry


• Experience with influencer marketing


• Familiar with design tools (basic Canva / Adobe understanding)