Description
What you will do:
We are seeking a dynamic, results-driven Marketing Manager for Southeast Asia & Pacific (SEA & Pacific) with a strong track record in B2B demand generation, ideally within the industrial, building technologies, or HVAC sectors. This role is pivotal in driving B2B demand generation, marketing campaign planning & executions, and sales pipeline growth, ensuring alignment with regional business objectives. The ideal candidate thrives in fast-paced environments, demonstrates strategic thinking, and collaborates seamlessly with cross-functional teams.
How you will do it:
Demand Generation & Campaign Leadership
Lead the design and implementation of localized demand generation strategies in partnership with sales, ensuring alignment with business objectives and revenue targets.
Develop and oversee creation of compelling, multi-format campaign assets—video, whitepapers, solution briefs, articles, ads—working cross-functionally with Product, Sales, and Project teams to power the entire lead lifecycle from ideation to activation.
Optimize channel mix—including digital (web, social media, PPC), events, and offline touchpoints—to maximize target audience reach, engagement, and conversion throughout the funnel.
Customer Engagement & Sales Enablement
Strategize, plan, and deliver impactful regional events and webinars that build brand equity, generate qualified leads, and strengthen key customer relationships.
Partner with sales to tailor messaging and deliver high-impact marketing collateral—case studies, toolkits, solution decks—equipping teams for success across diverse customer segments.
Performance Tracking & ROI
In-depth understanding of the lead journey from capture to order, with hands-on experience managing marketing automation campaigns through Pardot and integrating with Salesforce (SFDC) for lead management and reporting.
Measure, track, and analyze campaign performance using critical KPIs such as MQLs, Oppty, Pipeline contribution, Lead conversion rates, and marketing ROI.
Deliver concise, data-driven performance reports with actionable insights, highlighting key wins, lessons learned, and recommendations to guide future marketing investments.
If yes, then please apply!
What we look for:
Minimum 8 years’ proven experience in B2B marketing, with a demonstrated record of driving demand and pipeline acceleration; industrial, building technology, or HVAC sector experience is a plus.
Bachelor’s degree or higher in Marketing, Business, or a related discipline.
Proactive, self-motivated, and passionate about learning and delivering marketing excellence.
Track record of thriving in high-performance cultures; strong influencing skills with the ability to engage stakeholders at all levels.
Excellent command of written and spoken English; high standard of professional communication.
What we offer:
Competitive salary
Paid vacation/holidays/sick time
Comprehensive benefits package
On the job/cross training opportunities
Encouraging and collaborative team environment
Dedication to safety through our Zero Harm policy
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