Marketing Manager

Marketing Strategy and Planning:

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.


• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.


• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management:

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.


• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns.


• Conduct post-campaign analysis and reporting to derive key learnings.


• Responsible for creating campaign assets across various ad platforms, including Facebook, LinkedIn, Google Ads, TikTok, etc.


• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management:

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.


• Handle content creation and posting on the company's social media platforms.


• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.


• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.