Marketing Manager

We are seeking a dynamic and results-driven Marketing Manager with a passion for the sports education industry. The ideal candidate will play a pivotal role in developing and implementing marketing strategies, creating engaging content, and driving sales opportunities. Here are the key responsibilities and qualifications for the role:

Responsibilities:

Marketing Strategy and Planning:

• Develop and strategize marketing goals and initiatives aligned with the company's target audience.

• Stay up-to-date with the latest marketing trends, conduct competitive analysis, and explore new communication techniques and digital platforms.

• Collaborate with internal stakeholders to derive marketing strategies to drive business goals.

Campaign Management:

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social media advertising, email marketing, and content marketing to enhance lead generation.

• Liaise with external vendors and media agencies to negotiate, brief, plan and execute campaigns. 

• Conduct post-campaign analysis and reporting to derive key learnings.

• Responsible for creating campaign assets across various ad platforms, including Facebook, Instagram, LinkedIn, Google Ads, TikTok, etc.

• Develop and implement monthly/quarterly marketing social media plans with effective social advertising strategies to achieve business objectives.

Social Media Management:

• Plan monthly social content calendar, across various social media platforms such as Facebook, Instagram, TikTok, Twitter, LinkedIn and YouTube.

• Handle content creation and posting on the company's social media platforms.

• Plan and execute multi-channel digital campaigns, including search engine marketing (SEM), social marketing advertising, email marketing and content marketing to enhance lead generation.

• Prepare weekly/monthly updates on social platform performance, monitor and analyse campaign performance, providing insights and recommendation for optimization.

Job Requirements:

Experience:

• At least 3-4 years of sales and marketing experience, preferably in the sports education industry.

Skills:

• Strong content creation and copywriting skills.

• Analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to think strategically and creatively.

• Proficient in English language (written and spoken).

• Proficient in Adobe Premiere Pro/Adobe Photoshop/Adobe Illustrator is an added advantage.

• Able to capture photos and videos of gymnasts for timely and engaging social media content when need arises.

Attributes:

• Dynamic and results-driven with a passion for sports education industry.

• Ability to work independently and collaboratively with internal and external stakeholders.

• Strong interpersonal and people skills.