Marketing Manager

Marketing Manager

Location: Singapore / Hybrid
Experience: 2–5 years
Company: KYOR

About KYOR

KYOR is a beauty and wellness brand founded in Singapore. We believe wellness doesn’t have to be complicated.

Our products are designed around clarity, consistency and thoughtful innovation, helping people feel confident in their own skin from the inside out.

We’re building a brand that people genuinely care about — and we’re looking for someone who wants to help shape how it grows.

The Role

This is a generalist marketing role with a strong focus on brand building, campaigns and partnerships.

You will work closely with the founder to shape how KYOR shows up — from marketing campaigns and content to partnerships, creators and community.

This role is both strategic and hands-on. You should be comfortable developing ideas and campaigns, while also executing them with the team.

You will collaborate with our media buyer, creative team (video/graphic editors) and data analyst to translate brand ideas into high-performing marketing campaigns.

Key Responsibilities

Brand & Marketing

• Own and execute brand positioning across all touchpoints

• Plan and execute integrated marketing campaigns across content, creators and partnerships

• Ensure consistent brand voice, visual identity and messaging

• Lead content planning for social media, campaigns and product launches

• Own go-to-market campaigns for new launches and seasonal moments

• Develop brand playbooks including voice, tone, visual guidelines and partnership frameworks

• Oversee brand merchandise and gifting (sourcing, design coordination and production)

Partnerships & Influencers

• Identify and manage brand partnerships and collaborations

• Work with creators, athletes, trainers and wellness influencers

• Coordinate product seeding, campaigns and collaborations

• Shape creator briefs and storytelling angles to ensure strong brand alignment

• Develop a partnership roadmap with gyms, studios and wellness brands

• Track partnership performance including reach, CAC and retention impact

Community & Brand Activations

• Plan and execute online and offline brand activations

• Manage collaboration initiatives with studios, gyms and community partners

• Support the launch of ambassador or community programs

• Build and nurture relationships with customers, creators and partners

Performance & Operations

• Track and report on marketing and campaign performance

• Work with the team to translate insights into better marketing decisions

• Manage marketing budgets and ensure strong ROI on campaigns

• Support day-to-day marketing operations as needed

(This is a startup — everyone chips in.)

What Success Looks Like

In your first 12 months, success in this role could look like:

• Launching impactful marketing campaigns that grow brand awareness and sales

• Building strong relationships with creators, partners and communities

• Strengthening KYOR’s brand presence across key channels

• Successfully executing campaigns and collaborations that customers genuinely engage with

What We’re Looking For

We’re looking for someone who:

• Has 2–5 years of experience in marketing, brand, partnerships, community or campaign roles

• Is comfortable thinking strategically and executing hands-on in a startup environment

• Can manage multiple campaigns and projects simultaneously

• Has a strong sense of brand storytelling and art direction, shaping how the brand looks, feels and communicates

• Communicates confidently with creators, partners, media and customers

• Is proactive, resourceful and able to figure things out independently

• Has strong organisation and project management skills

Nice to Have

• Experience in DTC, wellness, fitness, lifestyle or consumer brands

• Experience working with creators or influencer campaigns

• Familiarity with social media content creation

• Basic understanding of performance marketing or analytics

• Passion for wellness, fitness or recovery

Why Join KYOR

• Work directly with the founder and help shape a fast-growing brand

• High ownership and visibility — your work will have real impact

• Collaborate with a team including media buyers, editors and analysts

• A fast-moving environment where ideas quickly turn into real campaigns

• Sponsored training, tools and opportunities for growth

• Build a brand that people genuinely love and care about