Marketing Manager

Job Purpose

Lead the development and execution of Twothree Design’s digital, social, and performance marketing strategies. The primary goal is to drive high-quality lead generation, brand positioning, and revenue growth across all marketing channels.

This role requires a strategic yet hands-on marketing professional with strong capabilities in performance marketing, analytics, and creative direction. You will work closely with the sales, design, and media teams to ensure a consistent pipeline of qualified leads while strengthening Twothree’s positioning as a premium, design-forward interior firm.

Main Duties and Responsibilities

Digital Strategy & Performance Marketing

• Own and drive Twothree’s full-funnel marketing strategy, focusing on lead generation, qualification, conversion, and brand building

• Translate business goals into clear digital marketing strategies, campaign plans, and optimisation roadmaps

• Plan and execute high-performing campaigns across key platforms (Meta, Google, TikTok, Xiao Hong Shu, YouTube) with a strong focus on cost-per-lead (CPL) and cost-per-qualified-lead (CPQL)

• Continuously optimise campaigns to improve lead quality, conversion rates, and overall marketing ROI

• Develop and test new channels, creatives, and funnels to scale lead acquisition sustainably

• Work closely with the sales team to align marketing efforts with lead conversion performance and feedback

• Work closely with both the in-house media team and external media vendors to develop high-performing ad creatives

• Manage external agencies, vendors, and budgets to ensure efficient spend and strong performance outcomes

Offline Marketing & Events

• Plan, coordinate, and execute offline marketing initiatives, including ID-homeowner events and in-house showcases

• Work with internal teams and external partners to ensure smooth event execution, including logistics, staffing, and materials

• Develop event strategies to maximise lead generation, engagement, and conversion

• Track and analyse event performance, including leads generated, cost per lead, and conversion rates, and optimise future events accordingly

• Ensure alignment between offline events and digital campaigns to create a cohesive marketing funnel

Media Planning

• Plan and manage monthly and quarterly media budgets across acquisition and branding channels

• Optimise channel mix based on performance data, market trends, and business priorities

• Allocate budget dynamically to maximise returns across campaigns and platforms

Analytics, Reporting & Optimisation

• Own performance tracking and reporting across all digital channels

• Establish clear KPIs such as CPL, CPQL, conversion rates, and revenue attribution

• Ensure proper implementation of tracking systems, including pixels, events, and attribution models

• Analyse campaign performance and translate insights into actionable improvements

• Build dashboards and reporting frameworks to provide visibility across marketing performance

• Continuously refine funnels based on data, including landing pages, messaging, and targeting

Creative & Content Direction

• Work closely with both the in-house media team and external media vendors to conceptualise and produce high-performing creatives

• Conceptualise and direct video shoots, ensuring alignment with campaign goals

• Guide storytelling and content strategy to reflect Twothree’s premium and design-led branding

• Drive experimentation in content formats to improve engagement and conversion

Team Leadership & Collaboration

• Provide leadership on digital marketing strategy, tools, and emerging trends

• Mentor and guide team members to build a high-performance marketing function

• Foster a collaborative environment between marketing, sales, and design teams

• Act as a key advisor to management on marketing performance and growth opportunities

Requirements

• 4–6+ years of experience in digital marketing, with strong exposure to performance marketing and lead generation

• Proven track record in driving leads, revenue growth, and marketing ROI

• Strong understanding of marketing metrics such as CPL, CPQL, conversion rates, and funnel optimisation

• Experience working in fast-paced, performance-driven environments

• Ability to translate data into actionable insights and strategies

• Strong communication and stakeholder management skills

• Proactive and highly adaptable, with a strong sense of ownership

• Experience leading a small team and managing freelancers and external vendors to deliver marketing initiatives

• Experience planning and executing offline marketing initiatives or events is preferred

Core Technical Skills

• Paid media platforms (Meta Ads, Google Ads, TikTok Ads, Xiao Hong Shu)

• Web analytics and tracking (Google Analytics 4 or similar tools)

• Funnel optimisation and A/B testing

• Lead generation and conversion strategy

• Attribution models, tracking pixels, and event setup