MARKETING MANAGER

Job Responsibilities:

• Develop, implement, and manage XiaoHongShu marketing strategies for multiple clients.


• Lead and guide the marketing team to ensure campaigns meet client objectives.


• Plan and execute XiaoHongShu campaigns, including content creation, influencer partnerships, and community engagement.


• Create engaging and high-quality XiaoHongShu content that resonates with the target audience.


• Monitor campaign performance using XiaoHongShu analytics and other tools; provide insights and recommendations.


• Collaborate with clients to understand brand goals and deliver customized solutions.


• Manage campaign budgets and ensure optimal allocation of resources.


• Stay updated on XiaoHongShu platform trends, algorithm changes, and best practices.


• Coordinate with content creators, designers, and copywriters to produce high-quality XiaoHongShu content.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or related field.


• 3–5 years of experience in social media marketing, preferably with a focus on XiaoHongShu.


• Strong understanding of XiaoHongShu platform, user behavior, content trends, and analytics.


• Proven track record of planning and executing successful XiaoHongShu campaigns.


• Excellent communication, leadership, and project management skills.


• Creative and strategic thinking with analytical problem-solving abilities.


• Experience with influencer marketing and KOL collaborations on XiaoHongShu is a plus.


• Passion for social media trends and the ability to produce engaging content.