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Marketing Officer

SMRT Corporation

Full Time Singapore Mid Level Competitive
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Description


Digital Marketing and Campaign Management 



  • Support and manage digital marketing campaigns to promote subsidiary brand, initiatives, products, and services. 

  • Conduct basic SEO keyword research and support on-page optimisation efforts. 

  • Attain key performance indicators, including improving leads and conversion. 

  • Manage and improve Google Business ratings to enhance online visibility and customer trust.


Campaign Support 



  • Support the planning and execution of B2C and B2B campaigns to drive consumer engagement and client visibility. 

  • Support content preparation and scheduling for digital channels, including social media, eDMs, and websites.

  • Liaise with clients to collect campaign assets according to timelines and requirements. 

  • Assist in maintaining and updating email distribution lists in coordination with the Sales and Lease Management teams. 

  • Track, analyse, and report on campaign performance to provide actionable insights for continuous improvement.


Preparation of Materials for Sales and Business Development 



  • Prepare marketing materials, presentations, and sales kits to support business development and outreach initiatives. 

  • Support any other ad hoc requests and tasks as assigned to ensure smooth departmental operations and alignment with business needs.


Event Management Support 



  • Provide on-ground event support, including vendor coordination, event set-up, and operational assistance to ensure smooth execution of events 

  • Assist in post-event follow-ups and reporting for event documentation. 

  • Facilitate and seek necessary approvals from internal and external stakeholders for event activations and filming requests. 

  • Prepare and submit required risk assessment documentation for planned activities.


Marketing Support 



  • Provide marketing support for short-term lease fairs, including coordination with relevant teams for event materials, publicity, and on-site marketing needs.

  • Assist in the execution of marketing initiatives as required to support brand and sales growth objectives.


Administrative Support



  • Maintain organised filing of supporting documents for audit and reporting purposes.

  • Provide general administrative support to the marketing team and assist with stakeholder coordination.


Procurement and Finance Support



  • Manage procurement processes, including PR/PO submissions, invoice processing, and vendor liaison.

  • Track budget utilisation to support accurate monitoring of marketing spend.

  • Liaise with Finance on claims, payments, and reconciliations for marketing-related expenses.

  • Support any other ad hoc requests and tasks as assigned to ensure smooth departmental operations and alignment with business needs.


About SMRT Corporation

Description pending