Marketing & Sales Executive (KAM)

Role: Collaborate with supply chain, operations, and finance to ensure seamless execution of marketing and sales plans, driving efficiency and profitability across the business.

We are looking for a Marketing & Sales Executive to join us who is keen to learn Key Account Management (KAM)!

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Fresh graduates with no experience are welcome with a Marketing background, and Photoshop Skills

• Min 1 - 2 years of Key Account Management / Sales & Marketing Executive

• Experience in Modern Trade (e.g., CMM, NTUC FP, DFI, or others)

• Experience in an FMCG Environment (i.e., Supermarket industry)

• Great communication skills

• Proficient in Photoshop or equivalent

• Excel & PowerPoint skills

• Tech‑savvy with strong knowledge of social media platforms

Responsibilities

Key Account Management:

• Meet monthly sales targets for designated KAs.

• Collaborate with Operations to optimize sales, distribution, and merchandising.

• Monitor the service level of assigned KAs and minimize loss of sales opportunities.

Promotion Strategy and Product Launch:

• Enhance promotion strategies for increased sales

• Establish objectives and marketing plans with retailers.

• Conduct market research on industry trends and intelligence for business expansion

Product Launch:

• To do new product listing with each supermarket chain and be responsible for the planning and implementation of new product launch activities.

• Responsible for product promotion proposal submission, negotiation, and execution.

• To liaise and negotiate with supermarket personnel for product display space and rental during promotion periods, and to improve the visual merchandising of our products.

• Propose and execute ways to expand product display for brand awareness in outlets.

Relationship Building:

• Build and strengthen relationships with buyers, outlet personnel, and relevant parties to ensure smooth operations, e.g., stock ordering, replenishment

• Understand the customer’s business universe, identify and capture opportunities to increase market share in the outlet, and identify the opportunities/threats in the market to increase the outlet’s potential for maximizing the company's profits.

Sales Development:

• Assist in developing and implementing sales activities (NCP, Promotion, thematic campaign).

• Monitor and track marketing expenses to ensure that trade spend is within budget

• Analyze category, brand sales, and promotions of KAs for business opportunities to grow sales, volume, and distribution

• Provide feedback on the trade and competitors’ market developments to maintain relevance and competitiveness

• Conduct quarterly and/or bi-yearly business reviews with assigned KAs to improve sales performance and further develop the business.

Marketing & Brand:

• Plan and execute ATL/BTL campaigns, manage budgets, strengthen brand awareness, and produce marketing materials (reports, brochures, presentations).

• Manage company social media accounts, website, and online content to ensure a consistent, engaging presence.

• Monitor trends, analyze competitors, and provide recommendations for growth.

• Support sales teams with campaigns, track trade spends, review account performance, and measure ROI/KPIs to identify expansion opportunities.