Marketing Specialist

Overview

We are looking for a hands-on Marketing Specialist to drive our content strategy across our website and LinkedIn. This role will be responsible for creating high-quality written content, improving our search visibility (SEO/GEO), and building a consistent, engaging presence on LinkedIn.

You should be equal parts writer, strategist, and operator—comfortable turning ideas into content that drives traffic, engagement, and leads.

Content Creation

• Write and publish high-quality website content including landing pages, blog articles, case studies, and thought leadership pieces


• Develop a consistent publishing cadence (weekly/bi-weekly articles)


• Translate business insights into compelling, audience-focused content

LinkedIn Content & Growth

• Plan and execute LinkedIn content strategy for the company page and leadership profiles


• Write engaging LinkedIn posts (educational, storytelling, industry insights, hiring content)


• Repurpose long-form content into short-form posts


• Track engagement and optimise content performance

SEO / GEO Optimisation

• Conduct keyword research and implement on-page SEO best practices


• Optimise website content for search engines (meta tags, headers, internal linking, etc.)


• Improve content ranking and organic traffic


• Apply GEO (Generative Engine Optimisation) principles to ensure visibility in AI-driven search tools

Content Strategy & Planning

• Build and maintain a content calendar aligned with business goals


• Identify trending topics and industry themes to capitalise on


• Collaborate with internal stakeholders (sales, recruiters, leadership) for content ideas

Performance Tracking

• Monitor and report on key metrics (traffic, rankings, engagement, conversions)


• Continuously refine content strategy based on data insights

• 2–5 years of experience in content marketing, digital marketing, or similar role


• Strong writing and editing skills (portfolio required)


• Proven experience managing LinkedIn content or social media for a brand


• Solid understanding of SEO fundamentals and content optimisation


• Familiarity with tools like Google Analytics, Search Console, Ahrefs/SEMrush (or similar)


• Ability to work independently and manage multiple content streams

• Experience in B2B, tech, recruitment, or AI-related industries


• Understanding of GEO (Generative Engine Optimisation) / AI search trends


• Basic knowledge of CMS platforms (e.g. WordPress, Webflow)


• Experience with email marketing or newsletters

• Consistent publication of high-quality website and LinkedIn content


• Growth in organic website traffic and keyword rankings


• Increased LinkedIn engagement and follower growth


• Strong alignment between content and inbound leads