Description
The Operation teams at Shopee covers the operational end-to-end process, from when the buyer searches for a product listed on the Shopee platform, to the moment the buyer receives the products. The team analyses and monitors operational KPIs across the region and conducts root cause analysis when operation performance fluctuates. The Operations team comprises Customer Service, Payment, Listings, Warehouse, Logistics, Seller Operations and Fraud.
About the Team:
The Marketing team at SPX Express is responsible for acquiring riders through various online channels to ensure seamless delivery for Shopee buyers. As a Marketing Analyst, your core mission is to run and optimize online media campaigns, using data-driven tests to find the most effective ways to recruit riders while analyzing social media trends to boost ad performance.
Join us to turn marketing data into real growth for our driver network!
Job Description:
- Run and optimize online media campaigns (e.g., Meta, Google, TikTok) to drive rider sign-ups and manage recruitment costs
- Execute A/B testing on ad creatives, caption and ad objectives to test hypotheses and find the best-performing combinations
- Analyze social media content trends and competitor strategies to provide fresh ideas for the creative team to improve ad assets
- Track full-funnel data from ad impressions and clicks to final onboarding to identify areas for improvement
- Manage and maintain performance dashboards to provide regular updates on recruitment health to the team
- Explore new online media channels or referral schemes to test their potential for driver acquisition
Requirements:
- At least 1 year of experience in online media or ads performance analysis
- Bachelor’s degree in Marketing, Business, Analytics, or a related field
- Proficient in Excel and familiar with Meta Ads Manager, Google Ads
- Strong logical thinking with a passion for data-driven execution
- Detail-oriented with strong communication skills
- Comfortable in a fast-paced environment
- Keen interest in social media content and viral trends