Marketing Strategist

Role Overview

We are looking for a Marketing Strategist to drive marketing initiatives that strengthen brand visibility, support lead generation, and contribute to business growth. This role combines strategic thinking with hands-on execution across campaigns, content, digital channels, and performance tracking.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives, brand priorities, and growth targets.

• Plan and manage integrated marketing campaigns across digital and selected offline channels.

• Create and refine messaging and content angles for different audience segments, course offerings, and business initiatives.

• Support full-funnel marketing efforts across awareness, consideration, lead generation, and conversion.

• Track and analyse campaign performance, lead quality, engagement, and return on marketing investment, and recommend improvements based on insights.

• Conduct market and competitor research to identify trends, opportunities, and areas for differentiation.

• Work with internal stakeholders to align marketing efforts with business priorities, course promotions, and customer needs.

• Support content planning across platforms such as website, email, social media, and promotional materials.

• Coordinate with external vendors, designers, agencies, or media partners where required to ensure timely and high-quality execution.

• Ensure consistency in brand identity, tone, and messaging across all marketing touchpoints.

• Contribute to reporting, campaign reviews, and ongoing optimisation of marketing activities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Experience in marketing, digital marketing, campaign strategy, or related functions.

• Strong understanding of marketing fundamentals, including content, social media, email marketing, website content, and campaign planning.

• Ability to interpret data and translate insights into actionable marketing recommendations.

• Strong writing, communication, and stakeholder management skills.

• Good organisational and project management abilities, with the ability to manage multiple initiatives at once.

• Creative thinker with a data-driven mindset.

• Able to work independently while collaborating effectively with internal teams and external partners.

Nice to Have

• Experience in education, training, professional services, or course marketing.

• Familiarity with CRM systems, marketing automation tools, and analytics platforms.

• Understanding of SEO, SEM, paid media, and conversion-focused marketing.

• Experience supporting brand-building and lead generation campaigns.