Description
Our client are an adult training company specialising in Business English training for corporates across Southeas Asia. We work with professionals, educators, and organisations to help them communicate effectively in multicultural and multilingual contexts.
We are looking for a mid-level Marketing Strategist who can translate insights into practical strategies, execute campaigns independently, and contribute meaningfully to business growth across the region.
Role Overview:
You will support and drive marketing initiatives across Southeast Asian markets, working across content, digital channels, campaigns, and performance tracking. This role requires strategic thinking, cultural sensitivity, and strong execution skills.
Key Responsibilities
• Research regional markets and audience behaviour across Southeast Asia to identify growth opportunities.
• Plan and execute integrated marketing campaigns across digital and selected offline channels.
• Shape content and messaging that resonates with diverse, multilingual audiences.
• Support full-funnel marketing efforts from awareness to lead conversion and retention.
• Track and analyse campaign performance, leads, and ROI, using insights to optimise outcomes.
• Work with CRM and digital tools to support lead management and audience segmentation.
• Collaborate closely with internal stakeholders and external partners where required.
What We’re Looking For:
• 2–5 years of marketing experience, preferably in strategy, agency, education, or regional roles.
• Strong understanding of Southeast Asian markets and cross-cultural communication.
• Solid grasp of digital marketing fundamentals (web, email, social media, content, basic paid media).
• Ability to balance creativity with data-driven decision-making.
• Strong writing and communication skills in English.
• Highly organised, reliable, and able to manage multiple projects independently.
• Based in Singapore.
• Weekly time commitment:4 hours per day, WFH
Nice to Have:
• Experience with CRM systems, marketing automation, or analytics tools.
• Familiarity with SEO/SEM and performance optimisation.
• Background in adult education, training, or professional services.