Marketing Technology Specialist (6 months contract) #HJX

Customer Relationship Management

• Execute and activate digital marketing campaigns across all digital channels to ensure deployment of marketing strategies
• Ability to propose and design digital campaigns to acquire new consumers with relevant content, driving them down to the marketing funnel
• Coordinate campaign launch to ensure all timelines are met by working with all relevant parties internally and externally
• Ability to operate martech tools including marketing automation platforms, CRM systems, CMS, and analytics software to ensure smooth functioning of marketing activities
• Strong skills in project management to oversee multiple campaigns and initiatives.

Content Management System

• Website Operations & Optimization: Manage day-to-day website operations including content updates, UI/UX improvements, and technical maintenance to ensure optimal performance and user experience.

Project & Stakeholder Coordination

Lead small-scale digital projects (e.g., campaign landing pages), collaborating with cross-functional teams such as brand, regulatory, design, and development.
• SEO Strategy & Execution: Partner with SEO agencies to implement optimization strategies, ensuring best practices are applied to boost visibility, traffic, and conversions.
• Analytics & Performance Tracking: Monitor website performance using GA4 and other tools, analyze KPIs (traffic, engagement, conversions) and leverage insights to drive continuous improvement.
• Content Management & Integration: Oversee the end-to-end content creation process and align website messaging with regional campaigns, product launches, and customer insights.

Analytics:
• Design and develop PowerBI dashboard to initiate regular update on the campaign performance, identify opportunities for optimization
• Collect and analyse data from multiple marketing platforms (Google Analytics, CRM systems, marketing automation tools) to track campaign performance and customer behavior.
• Support cross-functional team in analysing trends and customer insights to guide decision making

Requirements:

• Degree in IT related - computing / BA

Interested candidates, please send your resume to jonathanlim@recruitexpress.com.sg

Jonathan Lim Yu Xiang
Recruit Express Pte Ltd EA
Licence No: 99C4599
CEI Registration Number: R22110657