Description
Job Details:
Location: West
Duration: 1 Year (extendable depending on business needs and performance)
Working Hours: Mon - Fri office hours
Salary: Up to $5000 (depending on experience and qualifications!)**
Roles and Responsibilities
Media Planning & Campaign Management
Develop and execute integrated paid media strategies aligned with institutional priorities, campaign objectives, and audience segmentation frameworks.
Plan, launch, and manage campaigns across:
Paid social (Meta, LinkedIn, TikTok, YouTube and relevant platforms)
Search engine marketing and display advertising
Native and content discovery platforms (e.g., Outbrain, Taboola, and similar networks)
Translate campaign briefs and editorial priorities into structured media plans, budgets, and flighting schedules.
Own full-funnel media activation, from awareness and consideration to lead generation and engagement.
Social Media Boosting and Content Amplification
Lead paid distribution of institutional content, including – but not limited to – social media posts and long-form stories (e.g. research highlights, thought leadership articles, news pieces).
Design and execute social boosting strategies to maximise reach, engagement, and qualified traffic to long-form content.
Optimise formats, placements, and targeting to enhance content discoverability and engagement.
Ad Operations (Ad Ops) and Platform Management
Manage day-to-day ad operations, including:
Campaign setup and trafficking
Creative uploads and approvals
Pixel and conversion event validation
Naming conventions and documentation
Budget pacing and reconciliation
Procurement and finance processes related to media buying
Maintain clean and scalable account structures across platforms.
Ensure compliance with institutional governance, brand guidelines, and data privacy requirements.
Performance Optimisation and Testing
Monitor campaign performance on an ongoing basis and conduct systematic optimisation to improve efficiency and outcomes.
Execute, multivariate testing across creatives, audiences, keywords, bidding strategies, and landing pages.
Implement learning agendas and experimentation roadmaps to inform long-term media strategy.
Measurement, Tracking, and Reporting
Ensure accuracy and reliability of tracking through GA4, Google Tag Manager, platform pixels, Conversion APIs, and UTMs.
Develop and maintain performance dashboards and reporting frameworks.
Analyse multi-channel attribution and user journeys to assess content and campaign effectiveness.
Provide regular performance reports with actionable insights and recommendations.
Stakeholder Collaboration and Governance
Partner closely with internal stakeholders to align paid media with institutional messaging and priorities.
Support campaign planning cycles and cross-functional reviews.
Coordinate with external vendors and media partners where required.
Manage documentation, invoicing, and administrative processes related to media spend.
Other adhoc administrative duties assigned.
Requirement
Min Bachelor’s degree in Marketing, Communications, Business, Analytics or a related discipline.
Minimum 2–4 years of hands-on experience in performance marketing or digital advertising
Relevant experience managing paid campaigns across:
Meta and LinkedIn Ads
Google Ads (Search and Display)
Native/content discovery platforms
Experience working with analytics and tracking tools, including GA4, GTM, and reporting platforms
Singaporeans Only
Interested applicants, please click APPLY with your updated resume!
We regret to inform that only shortlisted candidates will be notified!
Ng Shirlyleen (R1769974)
RecruitFirst Pte Ltd (E.A.13C6342)