Offer Marketing Specialist, Services

This role is responsible for designing and executing service-based digital & non-digital offers that drive customer acquisition, retention, and revenue growth. It involves defining offer structures, pricing strategies, and go-to-market plans while enabling internal teams for effective execution.

Responsibilities:

1. Offer Marketing & Portfolio Management

• Adapt global offer frameworks to local market needs, including pricing and operational strategies.


• Drive go-to-market planning with clear value propositions, launch timelines, and multi-channel execution.


• Define and position offers including Digital and Consulting services, focusing on digital twin solutions in Power domain; EcoCare launch, etc


• Develop differentiated messaging and solution positioning aligned with customer needs and industry trends.


• Collaborate with architects, product managers, and experts to shape and evolve the offer portfolio.


• Partner with LoB to identify gaps, define requirements, and support roadmap development

2. Sales Enablement & Campaign Execution

• Develop and maintain sales enablement materials such as brochures, presentations, case studies, and battle cards.


• Design and implement targeted marketing campaigns to promote digital twin solutions across channels (web events, social media, email).


• Lead marketing and solution support for internal and external events, webinars, and client workshops.

3. Customer & Market Insights

• Leverage customer insights, usage trends, and market feedback to refine offers.


• Monitor industry trends and competitor activity to ensure differentiation and competitiveness.


• Provide insights to support portfolio planning, innovation, and business development, including internal communications or services offers.


• Track and report campaign performance, lead generation, and engagement metrics.

Competencies:

• Result-Oriented with Strong Business Acumen


• Experience localizing global strategies and offers to local markets


• Strong analytical skills (e.g. with Microsoft excel); experience in pricing or financing modeling


• Strong understanding of digital twin technologies and their applications in power systems and smart buildings.


• Knowledge of sustainability frameworks (e.g., LEED, ESG, Green Mark) and digitalization trends.


• Good communication and cross-functional coordination skills


• Relevant Offer Marketing experience, Product Marketing, or Commercial Strategy, preferably in services-oriented industries