Description
Online Marketing: Work with a team of marketing specialists to produce internal and external online marketing content to drive traffic to hospitality websites in Europe and corporate service provider in Asia, along with other B2B and B2C websites. The ideal candidate will handle:
Key Responsibilities:
1. Strategic Market Planning
Development of comprehensive marketing strategies tailored to client needs.
2. Brand Development
Creation and management of brand identity, including logos, messaging, and positioning.
3. Write Press Releases and Public Relations Outreach, and Update Website Content
4. Digital Marketing
Search Engine Optimization (SEO): Improving website visibility on search engines.
Pay-Per-Click Advertising (PPC): Managing targeted ad campaigns on platforms like Google Ads.
Social Media Marketing: Creating and managing campaigns across social media platforms.
Email Marketing: Designing and executing email campaigns to engage clients and prospects.
5. Content Marketing
Production of blogs, articles, videos, and infographics to attract and engage audiences.
6. Website Development and Management
Designing user-friendly websites with SEO best practices and conversion optimization.
7. Online Reputation Management
Monitoring and responding to online reviews and feedback to enhance brand reputation.
8. Market Research and Analysis
Conducting market research to identify trends, opportunities, and audience insights.
9. Social Media Management
Managing social media accounts, creating content, and engaging with followers.
10. Graphic Design Services
Creating visual content for marketing materials, including brochures, ads, and social media posts.
11. Photography and Videography
Organize professional and local photography and video production to showcase properties and services.
12. Event Marketing
Planning and promoting events, webinars, and trade shows to enhance visibility, online only.
13. Influencer Marketing
Collaborating with influencers to reach wider audiences and build credibility.
14. Affiliate Marketing
Developing affiliate programs to incentivize partners for promoting services.
15. Analytics and Performance Reporting
Tracking and analysing the performance of marketing campaigns to optimize
Ideal Candidate Should Have Some Combination of the Following Marketing Tools and Knowledge
1. Project Management Tools
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Trello: For task management and team collaboration. -
Asana: To organize projects and track progress.
2. Customer Relationship Management (CRM)
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Salesforce: For managing client relationships and tracking leads. -
HubSpot: Offers CRM features along with marketing automation tools. -
Guestline: Hospitality
3. Email Marketing Tools
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Mailchimp: For creating and managing email campaigns. -
Constant Contact: Email marketing and automation platform.
4. Social Media Management Tools
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Hootsuite: For scheduling posts and monitoring social media engagement. -
Buffer: To manage multiple social media accounts and analyze performance.
5. Search Engine Optimization (SEO) Tools
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SEMrush: For keyword research, site audits, and competitive analysis. -
Moz: Offers SEO tools and resources for optimization.
6. Content Creation Tools
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Canva: For designing graphics and marketing materials. -
Adobe Creative Cloud: For advanced graphic design and video editing.