ONLINE SALES CHANNEL MANAGER

An Online Sales Channel Manager in the grocery industry is responsible for driving sales, performance, and customer engagement across digital platforms such as e-commerce websites, mobile apps, marketplaces (e.g., RedMart, Shopee, Lazada), and quick-commerce platforms (e.g., GrabMart, Foodpanda Mart).

The role ensures product availability, online visibility, pricing accuracy, and promotional effectiveness to grow online revenue.

• Manage grocery listings across all online sales channels (marketplaces + in-house e-commerce).


• Ensure product availability, correct pricing, and accurate content (titles, descriptions, photos).


• Plan and execute online promotions, bundles, and flash sales.


• Analyze sales performance, conversions, and competitor pricing.


• Coordinate with suppliers, warehouse teams, and logistics for stock and delivery accuracy.


• Improve online customer experience, ratings, and reviews.


• Monitor platform algorithms and optimize listings for higher visibility.


• Collaborate with marketing teams for digital ads and campaigns.


• Lead and mentor e-commerce coordinators or channel executives.

• Strong understanding of e-commerce and online marketplaces.


• Experience in merchandising, category management, or digital sales.


• Excellent analytical skills (pricing, conversion rates, competitor tracking).


• Knowledge of digital marketing tools (SEO, keyword optimization, analytics).


• Strong coordination skills with operations, marketing, and supply chain.


• Attention to detail (product info accuracy matters in grocery).

• Diploma in Marketing, Business, Supply Chain, or related field.


• Experience in FMCG, grocery, retail, or e-commerce sectors.


• Marketplace management experience (Shopee/Lazada/RedMart).