Performance Growth Lead ($4,000 - $4,500 | 5 days | Paya Lebar)
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Description
$4,500 + Bonus
5-day work week
Walk distance from MRT
Opportunity to lead and guide
Our Client, the leading home appliance distributor in Singapore, is inviting qualified candidates to fill the position as Performance Growth Lead.
RESPONSIBILITIES:
Plan and manage Meta Ads and Google Ads strategies for group company.
Drive profitable online sales growth through paid advertising, campaign planning, website optimization, and funnel improvement.
Recommend advertising budgets by company, brand, campaign, product, and expected commercial return.
Analyze performance metrics including ROAS, MER, CPA, CPC, CTR, CVR, AOV, add-to-cart rate, checkout conversion rate, and product page conversion.
Develop monthly campaign strategies, including campaign themes, hero SKUs, promotion mechanics, bundles, vouchers, and landing page requirements.
Identify products with strong traffic but weak conversion and propose improvements to product pages, pricing, offers, content, or creative direction.
Review the customer journey from ad click to product page, add-to-cart, cart, checkout, and purchase to identify drop-off points.
Decide which landing pages, collection pages, or product pages should receive paid traffic based on campaign objectives and commercial potential.
Set SEO direction, including keyword priorities, collection page focus, internal linking direction, and content angles.
Work closely with the Social & Partnership Lead to align content, KOL support, and campaign messaging with business growth priorities.
Brief the Website & SEO Admin on website updates, SEO uploads, landing page changes, and page maintenance requirements.
Work with the Designer / Video Editor to request ad creatives, campaign banners, product visuals, and performance assets.
Prepare weekly growth reports covering results, key issues, actions taken, next actions, and support needed.
Manage outsourced execution support and ensure assigned website or SEO tasks are completed accurately and on time.
Work with management to align on product priorities, budget allocation, margin guardrails, and commercial decisions.
REQUIREMENTS:
Experience managing Meta Ads and Google Ads for e-commerce, retail, marketplace, or D2C businesses.
Strong understanding of e-commerce growth metrics, including ROAS, CPA, CVR, AOV, CTR, CPC, MER, and funnel conversion.
Able to analyze campaign and website performance and turn data into clear business recommendations.
Strong commercial understanding of product margin, advertising cost, promotion mechanics, and profitability.
Comfortable working with Shopify or similar e-commerce platforms.
Able to identify website conversion issues and translate them into clear briefs for website, SEO, design, or content support.
Experience in campaign planning, product prioritisation, landing page planning, and promotion strategy.
Strong ownership mindset with the ability to manage multiple campaigns, priorities, and stakeholders at the same time.
Able to prepare concise weekly reports with clear insights and recommendations, not just screenshots or raw data.
Proficiency in Excel or Google Sheets for performance tracking and reporting.
Experience with Shopify analytics, Google Analytics, Google Search Console, or marketplace performance dashboards.
Experience managing ad budgets for home, lifestyle, kitchenware, appliances, retail, or consumer product categories.
Basic understanding of SEO, landing page structure, product page optimisation, and content planning.
Experience working with creative teams to develop performance-driven ad assets.
Experience managing outsourced support or junior execution teams.
OTHER INFORMATION:
Location: Paya Lebar
Working Days/Hours: 5 days/Office hours
Salary: $4,000 - $4,500 (salary will commensurate according to experience & qualifications)
The Company strives to achieve employee satisfaction and provides conducive working environment, attractive incentives and remuneration to all staff.