Performance Marketing Executive
Abiores
Description
Job Responsibilities
Plan, launch, and optimize Google Ads (Search, Shopping, Display) and Meta Ads (Facebook & Instagram) to meet ROAS and CPA goals.
Perform keyword research, audience targeting, and ad creative testing.
Manage budgets, bids, and daily campaign performance to maximize efficiency.
Monitor campaign performance daily using GA4, Google Ads, and Meta Ads Manager.
Maintain dashboards and prepare weekly/monthly performance reports.
Analyze data to identify issues, uncover opportunities, and optimize campaigns quickly.
Use AI tools such as SEMrush, ChatGPT, or Google Gemini for research, ad copy, and analysis.
Leverage automation and project management tools to improve workflow efficiency.
Job Requirements
2–4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
Strong data-driven mindset with solid knowledge of paid media platforms.
Experience managing or advertising for Shopify stores.
Self-motivated and able to work effectively in a fast-paced environment.
Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).