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Performance Marketing Executive

LAC Global

Full Time East Region Mid Level Competitive
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Description

Job Highlights 

  • Dynamic and fun-loving environment 

  • Opportunity for career growth & shaping marketing strategy 

  • Access to Swimming Pool, Gym, Billiard, Karaoke and Tennis/ Pickleball Court

The Team 

  • The LAC team is a dynamic, innovative, passionate, and fun-loving family. We have a diverse team of talented individuals with the focus – stay well, and live life to the fullest. 

  • We’re looking for great like-minded people to join us - people who are as passionate, enthusiastic, and entrepreneurial. You’ll play a pivotal role in connecting with and motivating online audiences through strategic, data-driven marketing—fuelling revenue growth and deepening brand loyalty. 

  • If you’re looking for a dynamic, environment to learn, grow, and really make an impact, we could be the perfect fit for you! 

What You'll Do: 

  • Responsible for digital ad buys execution (Social Media Accounts, Google Ad, Tiktok etc) 

  • Recognise and troubleshoot issues encountered in digital ads buying processes 

  • Liase with country teams for optimisation of ad assets 

  • Monitor daily campaign performance metrics and continuously improve results. 

  • Reporting on performance metrics and providing actionable insights to improve ROI

  • Conduct A/B tests on creatives, audiences, and landing pages to drive efficiency

  • Support SEO efforts such as keyword research & website on-page optimisation

  • Any other ad-hoc projects or tasks as assigned by the Manager  

What We’re Looking For: 

  • Experience in digital marketing management from ad buying to strategy planning and able to work with marketing for ad content creation 

  • Bilingual in English and Chinese to effectively communicate with Chinese-speaking clients.

  • Expertise in Google Ads, Meta Ads, Google Analytics 4 and other digital platforms. 

  • Sharp analytical skills with a data-driven mindset 

  • Attention to detail, self-starter with a growth mindset 

  • Minimum 1-2 years of experience in digital ad buys 

  • Diploma/Bachelor’s Degree, preferably in Marketing, Business Administration, Digital Media or related fields 

  • Preferred: Google, Meta, GA4, SEO/SEM Certified


About LAC Global

Description pending