Performance Marketing Executive

Key Responsibilities

-Plan, execute and optimize Meta Ads campaigns to drive leads and conversions.

-Develop and implement SEO strategies to improve organic traffic and search rankings.

-Conduct keyword research and optimize website content for SEO.

-Optimize landing pages to improve conversion rates and user experience.

-Monitor campaign performance and analyze key marketing metrics.

-Conduct A/B testing on ad creatives and landing pages.

-Prepare weekly and monthly performance reports.

-Stay up to date with the latest digital marketing trends and platform updates.

Requirements

-Bachelor's Degree in Marketing, Business or a related field.

-2–3 years+ of experience in Performance Marketing or Digital Marketing.

-Hands-on experience with Meta Ads Manager.

-Good understanding of SEO principles and best practices.

-Experience in landing page optimization and conversion rate optimization (CRO).

-Familiar with Google Analytics 4 (GA4) and Google Search Console.

-Strong analytical and problem-solving skills.

-Able to work independently and collaborate effectively with cross-functional teams