Performance Marketing Specialist
Japan IPL Express
Description
Join Our Team at Japan IPL Express!
Are you passionate about understanding consumers and crafting marketing strategies that drive growth? Do you have the vision to lead, the ability to innovate, and the drive to inspire those around you? If so, we’d love to meet you!
What You’ll Do
You’ll own performance outcomes end-to-end—planning, executing, and optimizing paid media campaigns that drive real business results.
Plan, execute, and optimize paid media campaigns primarily across Meta (Facebook/Instagram) and Google (Search, Display, YouTube); experience with TikTok is a plus.
Own the full performance funnel, from traffic acquisition to conversion, with a strong focus on understanding customer behaviour and user decision-making at each stage.
Analyse campaign and funnel performance to identify user drop-off points, friction, and behavioural patterns, and translate insights into optimisation strategies.
Optimise targeting, creatives, bidding strategies, and budgets based on how users interact with ads, landing pages, and conversion flows.
Actively manage and scale performance marketing budgets with a focus on efficiency, CAC, ROAS, and overall user experience impact.
Collaborate closely with in-house designers and stakeholders to develop and iterate high-performing ad creatives and landing pages that improve user experience and conversion rates.
Set up and run A/B tests and experiments across ads, audiences, messaging, offers, and funnel steps to improve user experience and conversion performance.
Ensure accurate conversion tracking, attribution, and measurement, connecting performance data back to customer behaviour and journey insights.
Stay on top of platform updates, algorithm changes, and industry best practices to keep campaigns competitive and user-centric.
Report regularly on performance KPIs, clearly communicating behavioural insights, learnings, and optimisation opportunities to stakeholders.
Preferred Skills
Strong hands-on experience executing Meta and Google Ads, with a proven track record of driving conversions and measurable growth.
Solid understanding of customer behaviour, user experience, and performance marketing funnels, ideally from an e-commerce or conversion-led environment.
Experience optimising landing pages, checkout flows, or lead forms with a strong focus on user experience and behavioural insights is a plus.
Comfortable analysing how users move through funnels, where they hesitate or drop off, and how to optimise touchpoints to improve outcomes.
Proficient in tools such as Google Analytics, Meta Ads Manager, Google Ads, and conversion tracking setups.
Confident working with performance data, dashboards, and attribution models to inform user-centric optimisation decisions.
Analytical, structured, and outcome-driven, with the ability to balance data with empathy for the end user.
What We Look for in You
5–7 years of relevant performance marketing experience, with significant hands-on execution.
Strong prioritisation skills in fast-moving environments with multiple live campaigns.
A good balance of analytical rigour, commercial thinking, and user-first problem-solving.
Proactive, resourceful, and accountable, with strong ownership over results.
Collaborative, respectful, and effective when working cross-functionally.
Please complete this form to accompany your application: https://tinyurl.com/JIPLquestionnaire