Performance Marketing Specialist

Job Summary

You will develop and execute multi-platform digital marketing campaigns to drive user engagement and growth. Collaborate with creative teams and partners to optimise campaign performance and deliver measurable business results.

Key Responsibilities:

• Develop and execute digital marketing campaigns across multiple platforms including:

• Paid Social: Facebook, Instagram, TikTok

• Search Engine Marketing (SEM): Google Ads, YouTube Ads

• App Marketing: Apple App Store & Google Play Store campaigns

• Content Marketing: Social media content, ad copywriting, email marketing (Mailchimp)

• Display Advertising: Banner ads, video ads

• Manage and optimise paid advertising campaigns across multiple platforms to achieve

• maximum ROI and performance.

• Prepare ad copy, captions, headlines, call to actions, EDM content, and marketing text

• for digital campaigns.

• Work closely with designers to create advertising creatives, graphics, banners, and

• videos for marketing campaigns.

• Track, analyse, and report campaign performance using key metrics such as website

• traffic, conversions, cost per acquisition, app installs, and engagement.

• Conduct A/B testing and continuously optimise campaigns to improve advertising

• performance and marketing results.

• Look for collaboration opportunities with brands, influencers, KOLs, affiliates, and

• business partners.

• Utilise analytics tools such as Google Analytics, Meta Business Suite, TikTok Ads

• Manager, and Google Data Studio to monitor campaign performance and customer

• behaviour.

• Generate regular reports and provide data driven recommendations for campaign

• improvements.

• Collaborate effectively with the Marketing and Creative team to brainstorm, plan, and

• execute marketing campaigns.

• Ensure smooth workflow and timely delivery of marketing campaigns and promotional

• activities.

• Occasionally assist in simple photo taking, content shooting, or vehicle photography for

• marketing purposes.

• Assist in other marketing related tasks and activities when required.

Data Analysis & Insights:

• Utilise data analytics tools (Google Analytics, Google Data Studio, Meta Business Suite, TikTok Ads Manager, etc.) to track campaign performance, identify trends, and gain valuable insights into customer behaviour.

• Analyse website traffic data, ad performance, and campaign results to identify areas for improvement in conversion rate optimisation (CRO) and marketing effectiveness.

• Generate regular reports on campaign performance and provide data driven recommendations for future campaigns.

• Use Microsoft Excel and Google Sheets for reporting, campaign tracking, and data analysis.

Team Collaboration & Campaign Execution:

• Collaborate effectively with other members of the Marketing team to brainstorm, plan, and execute integrated marketing campaigns.

• Contribute to the development of ad creatives, campaign concepts, marketing materials, and advertising copy.

• Work closely with designers to create graphics, banners, videos, and other marketing materials for campaigns.

• Look for collaboration opportunities with brands, influencers, KOLs, affiliates, and business partners.

• Ensure smooth workflow and timely delivery of marketing campaigns.

• Occasionally assist in simple photo taking, content shooting, or vehicle photography for marketing purposes.

Stay Updated:

• Stay abreast of the latest trends and best practices in digital marketing and performance advertising.

• Continuously explore new technologies, tools, and platforms to improve marketing effectiveness and campaign performance.

Job requirements and skills

• Diploma in Mass Communication, Marketing, or a similar field.

• Pays attention to details and possess good time management skills to handle multiple campaigns simultaneously and ensure timeline is met.

• Able to work independently and in a team, on weekends and public holidays to support and ensure all marketing campaigns are rolled out.

• Excellent communication, interpersonal and analytical skills.

• Able to multi-task and adapt to a diverse and fast-paced environment.

• Experience in Digital Marketing will be advantageous.

• Class 3 licence holder preferred.

• General knowledge and interest in the car-sharing/automotive industry is important.

• Willingness to learn, enthusiasm and personal motivation is paramount.