Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB
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Description
Performance Marketing Specialist | Up to $3,000 - $3,600 Basic + PB
5 days work week | 9am - 6pm
Working location: Paya Lebar
Key Responsibilities
Plan, execute, and optimise paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
Design and develop engaging, high-converting ad creatives — both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.
Stay current on digital advertising trends, creative best practices, and platform algorithm updates.
Qualifications & Requirements
Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
Minimum 2–3 years of hands-on experience managing Facebook and Google Ads campaigns, preferably in a DTC e-commerce setting.
Strong proficiency in Shopify, with working knowledge of how product catalog, landing pages, and tracking setups impact ad performance.
EA Personnel Name: Ong Ru Peng
EA Personnel No: R24124262
EA License No: 21C0845