Product Management Senior Executive, User Service Planning
MIMS
Description
Responsibilities:
· To be part of the Regional Team to plan, manage and develop MIMS healthcare online platform that runs across 8 countries with millions of healthcare professional user access.
· Maintain, monitor and make growth on user traffic and engagement via product enhancement.
· Working with the product head, plan and setup both short and long-term user growth strategy and tactics for MIMS online platform.
· Initiate platform enhancement projects and execute them collaborating with project management team, technical team, marketing team, operation team and content team.
· Plan, manage and lead data driven continuous improvement initiatives.
· Research and understand user needs (healthcare professionals needs), market trend and competitive landscape, and feed them to our product strategy.
Qualifications and Experience Requirements:
Required
· 4+ years hands-on working experience as an BtoC online service product management executive.
· Experience in user journey mapping and persona profiling and transforming insights into impactful product enhancement strategies and user growth plan.
· 4+ years of hands-on experience on online product’s new feature or updated feature planning and development.
· 3+ years of hands-on experience on user behavior data management (plandata set to be tracked, enable data tracking with technical team, analyze/interpret data and come up with valuable insights and next improvement actions, maintain data repository).
· Hands-on experience on user behavior tracking tools, digital marketing associated tools and data visualization tools, e.g. Google analytics, firebase, search console, google tag manager, AB Test tool, Google looker studio.
· Able to conduct research to understand user needs and market trend, analyze the competitive landscape and transform insights into actionable product enhancement plan.
· 4+ years of experience working in online service company with more than 100K sessions/month traffic. (Website and/or Mobile App)
· Able to approach planning, prioritization and execution in data driven manner (quantified and analytical manner), utilizing certain framework.
· 3+ years of working experience in website /mobile app enhancement project, interacting with associated stakeholders (PM, engineers, marketing, editorial, etc.). Possess experience backed understanding of software development process.
· Entrepreneur mindset, e.g. willing to try something new, being resilient with conflicts and moving in an outcome-oriented manner.
· Able to create an environment that drives collaboration, accountability, and high-quality results
· Possess good communication skills in English
· Bachelor’s degree in computer science, science, engineering, marketing or other related field.
Added Value
· Experience in planning and launching new online services, from concept development to setup and initial rollout.
· Experience in utilization of RICE framework or similar product enhancement assessment methodology.
· Able to manage SEO initiative (counterpart Agency, bridge with engineer & PM, drive contents-oriented SEO)
· Experience in AI adaptation initiative.
· Understand service and business needs and translate them into requirements documentation.
· Experience in healthcare related online service.
Other
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