Product Manager (pharmaceutical)
JonDavidson Pte Ltd
Description
Duties and Responsibilities:
To lead and provide directions to the commercial team to establish and implement marketing activities to achieve product sales goals.
To develop & execute strategy and roadmap for existing & new brands.
To identify business expansion opportunities based on consumer/patients’ insights.
To perform in-depth opportunity/competitive analysis.
To drive digital marketing & e-Commerce activities.
To define metrics and KPI to measure the success of the marketing campaigns.
To contribute to the consumer global healthcare brand team for new product/ development.
To monitor the utilization of marketing A&P funds effectively.
To support the sales team (Ethical & Consumer-Health) through joint-calls in the field for at least 2 days/ month (once bi-weekly).
To create and execute the trade marketing plans (Ethical & Consumer-Health) to drive growth of sales, market share and profits that is in line with the annual sales targets.
To establish and confirm full year trade marketing activities with Key Chain Pharmacies, Hypermart/s, Government Institutes’ retail pharmacies and independent pharmacies.
To collaborate and coordinate with sales, supply chain and regulatory teams to ensure successful execution of the trade marketing plan to gain maximum Return of Investment.
Ensure the development and utilization of all printed materials and displays adhere to local authority, internal and business partners’ processes and guidelines.
To monitor the utilization of trade marketing A&P funds effectively.
Establish strong business relationship with Key Opinion Leaders, Category Managers and Directors in both Ethical & Consumer-Health channels.
Manage ad-hoc tasks as and when assigned by the Management.
Minimum Requirements:
Degree in Business, Marketing or Science.
Minimum 3 years of product management experience.