Product Manager, User Growth - TikTok Local Services

Responsibilities

Team Introduction With the mission of "Inspiring New Life and Helping

Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Responsibilities: - Analyze and shape growth strategies for local services business, using data to guide decision-making and uncover new opportunities. - Develop growth strategies and product features based on market insights, data analysis, and user behavior research.

- Own the user lifecycle by setting and breaking down growth goals, tactics, and pathways. Build and refine growth metrics and strategic frameworks. Monitor progress regularly and diagnose performance issues.

- Identify new growth opportunities through industry research and internal data analysis, and design innovative initiatives to capture them.

Minimum Qualifications

• Bachelor’s degree or above with 3+ years of experience in growth strategy.


• Strong data literacy and analytical skills, with a proven ability to identify growth opportunities.


• Fluency in English is required.

Preferred Qualifications

• Experience in e-commerce, local services, or marketplace platforms.


• Familiarity with growth frameworks and methodologies.


• International work or study experience.


• Willingness to travel internationally.


• Entrepreneurial mindset with the ability to thrive in ambiguity, adapt quickly, and effectively leverage resources.