Product Manager

Job Outline:

1. Responsible to formulate and establish long-term and short-term Go-To-Market (GTM) and branding strategies to achieve the product specific goals.


2. Responsible to establish the yearly marketing programs and target for your portfolio/products to increase market shares within the allocated budget.


3. Responsible to effectively manage the allocated A&P expenditures of your products whilst ensuring proper segmentation/differentiation of brands in their respective therapeutics' areas.


4. Responsible to provide mentorship to Product Executive under your guidance with a strong sense of business acumen and impactful judgments.

Duties and Responsibilities: Marketing

1. To lead and provide directions to the commercial team
   to establish and implement marketing activities to achieve product sales goals.


2. To develop & execute strategy and roadmap for existing & new brands.


3. To identify business expansion opportunities based on
   consumer/patients’ insights.


4. To perform in-depth opportunity/competitive analysis.


5. To drive digital marketing & e-Commerce activities.


6. To define metrics and KPI to measure the success of
   the marketing campaigns.


7. To contribute to the consumer global healthcare brand
   team for new product/s development.


8. To monitor the utilization of marketing A&P funds
   effectively.


9. To support the sales team (Ethical & Consumer-Health) through joint-calls in the field for at least 2 days/ month (once bi-weekly).


10. Manage ad-hoc tasks as and when assigned by the
    Management.

Duties and Responsibilities: Trade marketing

1. To create and execute the trade marketing plans (Ethical & Consumer-Health) to drive growth of sales, market share and profits that is in line with the annual sales targets.


2. To establish and confirm full year trade marketing activities with Key Chain Pharmacies, Hypermart/s, Government Institutes’ retail pharmacies and independent pharmacies.


3. To collaborate and coordinate with sales, supply chain and regulatory teams to ensure successful execution of the trade
   marketing plan to gain maximum Return of Investment.


4. Ensure the development and utilization of all printed materials and displays adhere to local authority, internal and business
   partners’ processes and guidelines.


5. To monitor the utilization of trade marketing A&P funds effectively.


6. Establish strong business relationship with Key Opinion Leaders, Category Managers and Directors in both Ethical &
   Consumer-Health channels.


7. Manage ad-hoc tasks as and when assigned by the Management.

Minimum Requirements:

1. Degree in Business, Marketing or Science.


2. Minimum 3 years of product management experience, in FMCG industry.


3. Possess good attitude and interpersonal skills


4. Strong business acumen, negotiation and analytical skills.


5. Ability to work independently and uphold private and confidential information.


6. Proficient in MS Office: Microsoft Word, Excel
   and Power Point.