Product Marketing Manager
TG Group Pte Ltd
Description
Job Title: Product Marketing Manager
Industry: Government
Employment Type: Full-time (1-year Contract)
About the Role
My client is seeking a Product Marketing Manager to lead content development, campaign management, and community engagement initiatives for the product management practice. You will play a key role in translating complex product frameworks and initiatives into clear, engaging content that drives understanding, adoption, and participation across diverse audiences, from new joiners to senior leadership.
Key Responsibilities
Content Development & Storytelling: Create compelling content across multiple formats including articles, case studies, visuals, videos, and explainers that simplify product management frameworks and practices for diverse audiences.
Product Communications & Campaign Management: Plan and execute promotional campaigns and communications strategies to raise awareness and drive participation for initiatives, events, workshops, and learning programmes.
Digital Platform Management: Own and maintain digital content, ensuring accuracy, relevance, and alignment with organisational standards, while coordinating with stakeholders to reflect evolving priorities and programmes.
Community Engagement & Outreach: Design and implement creative initiatives to engage the product management community, fostering collaboration, knowledge sharing, and adoption of best practices.
Collaborate with cross-functional teams to ensure communications support organisational objectives.
Monitor engagement metrics and provide recommendations for content and campaign improvements.
Key Requirements
3–5 years of experience in product marketing, content marketing, communications, or related roles.
Strong writing and communication skills, with the ability to tailor messaging for different audiences.
Experience creating content across multiple channels, including digital platforms, social media, and internal communications.
Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
Proficiency with content creation, design, and collaboration tools (e.g., Notion, Confluence, CMS, Miro, Slack, Google Workspace, Canva, Figma, Google Workspace).
Experience in campaign planning, community engagement, or internal communications is a strong advantage.
Self-driven, collaborative, and able to take ownership of initiatives from conception to execution.
Prior experience working in tech companies, SaaS startups/scale-ups, digital agencies, consulting firms with strong digital practices is preferred.
We regret to inform that only shortlisted candidates will be notified.
Justin Lee
Registration No: R22107715
APBA TG Human Resource Pte Ltd
EA License: 14C7275