Description
BROMMA is a division of Kalmar, operating under its own brand. BROMMA has been the leading manufacturer of crane spreaders ever since its formation in the 1960s. Today we have, by far, the highest market share of the world’s spreader suppliers. In fact, our market share is higher than all our competitors’ combined. Today, we manufacture close to 2,000 spreaders of all types every year and our spreaders are currently in use in 99 of the top-100 ports world- wide.
BROMMA sales and service network has a wide-reaching footprint. We are present with own sales offices on all continents, and with an extensive network of agents, we are able to support customers in every country in the world.
More information about BROMMA can be found on www.bromma.com
Join us and take your career to the next level
As a Product Marketing Specialist, you’ll support the planning, execution, and coordination of global marketing activities, with a particular focus on product-related communication. Your primary responsibility will be supporting product marketing execution by translating technical product information into structured marketing materials, while also contributing to campaigns, content creation, events, and digital activities. You will ensure marketing initiatives are delivered on time, aligned with global messaging, and effectively support sales teams. This role is ideal for someone who enjoys working with technical products, structuring information, and supporting marketing execution in an international B2B environment.
What are your key responsibilities:
Product Communication: Support the communication of defined product value propositions and translate technical product information into clear customer-targeting materials.
Sales Support & Material Maintenance: Assist in the creation and maintenance of product presentations, summaries, and sales materials while coordinating with product management and engineering for accuracy.
Campaign Execution: Support the planning, execution, and reporting of global marketing campaigns and collaborate with internal content experts.
Digital & Content Management: Assist in website content updates and landing pages creation, contribute to basic SEO optimization, assist with newsletters, case stories and product-focused content.
Performance Tracking: Participate in tracking campaign performance and monitoring marketing metrics.
What we offer you:
“We have a cool portfolio, especially in automation, but I think we’ve stopped talking about how cool it actually is.”
Rewards that truly count: We create opportunities for growth through diverse experiences and uphold fair, gender-neutral pay, fostering a culture built on equity, empowerment, and continuous development. We also offer a comprehensive rewards package which combines flexibility, wellness, and recognition.
Safety that moves us forward: Build your career with a company rooted in safety since the 1940s, ensuring stability and an environment that empowers you to speak and be heard.
People who move together: You’ll collaborate with people who build lasting relationships through global expertise, connections, and a commitment to sustainability.
Purpose that drives change: You’ll contribute to solutions that transform global trade, creating environmental and operational innovations. You’ll be in the driver’s seat of ideas, developing digital technologies that set industry standards and position us as the forerunner.
Become part of our global network of 5,200 professionals across 120+ countries, where your work drives innovation, sustainability, and meaningful impact around the world.
What you bring to the role:
Qualifications: Possess a Bachelor's degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of proven working experience in B2B marketing and content creation; experience working with technical products is a strong advantage.
Technical & Digital Literacy: A basic understanding of SEO and digital marketing tools, combined with the ability to comfortably handle technical information.
Communication Skills: Copywriting proficiency with excellent written and verbal English.
Professional Competencies: Ability to work in a structured way in an international cross-functional environment, a service-minded team player attitude, and the ability to manage multiple deliverables.
Ready to elevate your career? Apply today!
We encourage you to submit your application as soon as possible. Interviews will be conducted on a rolling basis, and the position will be filled as soon as the most suitable candidate is identified.
Closing date: 22 March 2026
Bromma is part of Kalmar.
About Kalmar
Kalmar (Nasdaq Helsinki: KALMAR) is moving goods in critical supply chains around the world, with the vision to be the forerunner in sustainable material handling equipment and services. The company offers a wide range of industry shaping heavy material handling equipment and services to ports and terminals, distribution centres, manufacturing and heavy logistics. Headquartered in Helsinki, Finland, Kalmar operates globally in over 120 countries and employs approximately 5,200 people. In 2024, the company's sales totalled approximately EUR 1.7 billion.
www.kalmarglobal.com