Product & Marketing Specialist
Vinum Holdings
Description
The Product & Marketing candidate will be responsible for co-driving the visibility of the company’s marketing collaterals for social media contents, wine events, and brand positioning in Singapore. This role combines strategic product management with market-focused brand building to ensure commercial success in a competitive and evolving wine market.
1. Marketing & Sales/Events Campaigns
· Produce creative contents for events and social media platform
· Manage design and printing of marketing collaterals for sales related campaigns and events.
· Co-onboard new clients
· Co-develop new business strategies and opportunities for variable client demographics.
· Co-manage annual marketing campaign calendar.
2. General & Digital Marketing
· Present creative designs of marketing material/contents on social medial platforms
· Co-plan and execute all communications and media actions across all channels, including online and social media tools and platforms.
· Manage backend e-Direct mailers (Sales offers to database)
· Manage clients’ database using online marketing Software as a Service (SaaS) and
approved AI tools.
· Design and create marketing materials.
· Co-manage updates on the company’s website.
3. Co-Organising Wine Events (Ad Hoc)
· Co-support marketing duties for wine events: media materials, photo-shooting, communication and post event reporting.
4. Agency Portfolio
· Support marketing campaigns for the company’s agency portfolio.
Prepare marketing related reports for the company and/or brand principals