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Description
Responsibilities
About the team Local Service supports TikTok’s vertical local services search business, serving global users’ local service discovery needs. Centered on user intent understanding, the team conducts user-centric experience evaluations and assesses model and strategy capabilities to identify key gaps and opportunities in search performance. In close partnership with Product and Engineering, we define, optimize, and iterate search product features and strategies to deliver accurate, high-quality local content and services, driving better user experience and business outcomes.
Responsibilities:
- Evaluate search user experience from the user’s perspective, and identify opportunities to improve for product features and strategies, collaborating with PM and RD teams and driving improvements of the key product metrics;
- Conduct local user research, gather and analyze search user feedback data, and provide real user insights for product decision-making;
- Monitor and analyze core metrics to detect experience fluctuations and issues in a timely manner, ensuring stable online user experience;
- Design and implement proactive operational plans for special scenarios or major events, coordinating internal and external resources to ensure efficient implementation and achievement of business goals.
- Manage and adapt to ad-hoc projects and urgent business requests efficiently, demonstrating flexibility and proactive problem-solving.
- Iterate search strategy and product features to improve user experience and conversion, design and analyze a/b testing and verify the benefits as needed.
Minimum Qualifications
- Bachelor's degree or above, with product ops, data analysis, user research related experience;
- In-depth understanding of search engines and TikTok or similar social media platforms.
Sensitive to user behavior, content experience;
- Good understanding of user needs and pain points, able to identify experience issues from the user’s perspective; familiar with user research methods and capable of translating feedback into actionable product improvements;
- Strong analytical skills with a proven track record of using data to influence decision-making and drive improvements;
Preferred Qualifications
- Experience in AI/LLM-driven product optimization is preferred, or a background in search, e-commerce, content, or local services platforms is a plus;
- Excellent cross-functional communication and project execution skills, with a strong sense of ownership and ability to drive problem-solving and continuous optimization;
- Solid project management skills, able to coordinate resources effectively, drive complex projects forward with clear timelines, and manage risks proactively;
- Flexible, adaptable, proactive and self-motivated, and demonstrated ability to perform well in a highly dynamic, rapidly changing environment;
- Experience in metric monitoring and root cause analysis considered a plus