Regional Brand & Growth Marketing

Our Marketing teams conceptualise and implement go-to-market activities to achieve increased usage and visibility. The Regional Marketing team is responsible for in-app campaign planning, product marketing, partnerships and content strategy to drive acquisition and engagement. The Regional Brand and Growth Marketing team covers all aspects of online and performance marketing, which involve tracking and measuring data to better reach our users. Our local marketing teams work closely with the regional teams to localise and adapt strategies to increase brand awareness and acquisition in each market. Browse our Marketing team openings to see how you can make an impact with us.

Job Description:

• Serve as the primary consultant for key brand partners, conducting regular performance reviews and providing strategic recommendations to improve their commercial outcomes on the platform


• Own the end-to-end process of data collection and synthesis. Design and develop comprehensive review decks that visualize key performance indicators (KPIs) for internal and external stakeholders


• Perform deep-dive analysis on market trends and competitor movements to identify white-space opportunities and maintain Shopee’s competitive edge


• Translate raw data into actionable business insights. Identify growth drivers and pain points to influence brand strategy and marketing spend


• Project manage brand-specific marketing activities, including the organization of offline events, workshops, and seller engagement initiatives

Requirements:

• Strong data-driven thinking 


• Comfortable with numbers


• Strong communications (written and verbal) is a plus


• Good Structural thinking and problem solving


• Adaptability - dealing w/ ambiguity and uncertainty


• Solid Excel fundamentals


• Curiosity and motivation to learn tech is plus