Regional Brand Manager (Personal Care)

Reporting directly to the Regional Marketing Vice President, he/she will co-develop SEA region-specific strategy and communication mixes for the Skin Care Business Unit (SENKA & UNO). The team is responsible for driving and delivering brand strategy & communication toolkits with a strong focus to win in EC. The role includes visibility to senior stakeholders.

KEY RESPONSIBILITIES

PRODUCT & COMMUNICATION DEVELOPMENT

·       Lead the development of SEA regional 360-integrated brand communication assets with a major focus in Digital and E-commerce

·       Lead the development of SEA-specific NPDs from conceptualisation to actual product launch

·       Represent SEA interests to Global brand team & ensure that new innovations and communications fulfil SEA needs

·       Manage overall brand budget for testing & toolkit development

BRINGING THE BRAND DNA TO LIFE AT REGIONAL SEA LEVEL

·       Identify competitor assumptions and responses, Customer/channel priorities, Price/value guidelines, and the optimization of shopper and consumer insight at a regional level and ensures it feeds into the Global Brand Strategy

·       Works with 6 Local Affiliates to translate the Brand DNA into Brand Marketing Plans.

·       Provides clear execution guidelines to inspire

·       Develop brand strategy (product, pricing, place, promotion) for SEA region

WHITE SPACE EXPANSION STRATEGY

·       Identify & lead white space growth for Skin Care area expansion in the region (including current & new brands)

KEY INTERFACES

·       Reports to Regional Marketing Vice President

·       Assists SEA CMO / SEA President  

·       Partners with the 6 Local Marketing teams in the SEA cluster

·       Partners with the Global Brand Holder team in Japan

·       Overall lead for Project Team: Manage cross functional teams such as Ecommerce, Finance, Supply Chain and R&D/Regulatory, where required

·       Creative agencies, Digital agencies and other 3rd party suppliers: OTIF mix creations

REQUIREMENTS

·       Minimum 5 years-experience in a Brand Marketing Role within FMCG. Preference for beauty/ personal care (especially in hair care) experience

·       Experience in Regional or Global Marketing Mix Development for brand(s)

·       Experience & knowledge in Southeast Asia

SKILLS SET

·       Keen eye and passion for beauty / skincare / haircare and brand management

·       Interest in developing product concepts, product innovation and brand communications

·       Strategic thinking to solve business issues: ability to zoom in and out, sound attention for details

·       Growth mindset: Energized to navigate nuances, competitor trends to deliver business growth

·       Entrepreneurial mindset: Strong bias for action, embrace start-up mindset in an MNC Joint Venture environment and comfortable experimenting

·       Ability to work well with stakeholders of different nationalities, based in different geographies

·       Flexibility to travel when required