Regional Director - Performance & Biddable Media Lead

Key Responsibilities

Vision & Strategic Leadership

• Define, communicate, and implement the AMEA biddable and performance media vision in alignment with global frameworks and client's business priorities.


• Translate clients’ growth objectives into clear, channel-specific performance strategies across


• Search, Social, and Programmatic.


• Ensure full integration with adjacent disciplines including Retail Media, SEO, Connected Commerce, and Data.


• Represent AMEA in global biddable and performance forums, ensuring best practices, innovation, and learnings are consistently cascaded across markets.

Performance Strategy, Optimization & Measurement

• Own the regional performance media strategy — balancing efficiency, effectiveness, and brand growth.


• Define and embed optimization frameworks, performance KPIs, and measurement principles across all biddable channels.


• Translate insights from dashboards, testing, and reporting into actionable recommendations that inform planning, targeting, creative optimization, and investment decisions.


• Partner with Measurement & Analytics teams to ensure reporting accuracy, automation, and transparency.


• Support quarterly and annual performance reviews, ensuring learnings inform future campaign and budget planning.

Campaign Delivery & Activation Excellence

• Oversee the quality, consistency, and effectiveness of all biddable campaign activation across AMEA markets.


• Establish and enforce standards for campaign setup, pacing, optimization, tagging, naming conventions, and reporting accuracy.


• Ensure activation excellence through training, playbooks, and alignment across regional hubs, offshore teams, and local markets.


• Partner closely with the AMEA Director of Operations to ensure workflows, tools, automation, and governance frameworks are consistently applied.

Innovation, Test & Learn, and Platform Partnerships

• Establish and lead a structured regional test-and-learn agenda to advance clients’ performance maturity.


• Build strong partnerships with platform partners (Meta, Google, TikTok, Amazon, etc.) to unlock innovation opportunities, pilots, and early-access initiatives.


• Develop playbooks and best practices that promote consistency, learning, and knowledge sharing across markets.


• Collaborate with the Data Intelligence & Platform Director to operationalize 1st-party data, audience strategies, and identity solutions into activation workflows.

Operational & Cross-Functional Integration

• Work hand-in-hand with the AMEA Director of Operations to align performance ambition with operational excellence, governance, and compliance.


• Ensure biddable and performance workflows align with broader regional operating models and automation initiatives.


• Partner with Data, Connected Commerce, and Audience teams to ensure insights and capabilities are embedded into performance planning and activation.


• Identify systemic gaps or inefficiencies and collaborate cross-functionally to resolve them.

Stakeholder & Client Engagement

• Build trusted relationships with senior stakeholders across AMEA and Global.


• Represent performance and biddable excellence in strategic client discussions, reviews, and innovation forums.


• Proactively identify and present opportunities that drive incremental growth, efficiency, and effectiveness.


• Ensure transparency and clarity with global and local stakeholders on performance outcomes priorities, and capability evolution.

People Leadership & Capability Building

• Lead and inspire the regional biddable and performance community across AMEA.


• Set clear objectives and expectations, ensuring consistently high delivery standards.


• Drive capability building through training, certification programs, and structured learning pathways.


• Foster a culture of curiosity, collaboration, experimentation, and continuous improvement.


• Act as a senior mentor and subject matter expert for biddable and performance teams across AMEA.

Qualifications & Experience

• 10+ years of experience leading performance media and biddable activation across Search, Social, and Programmatic.


• Proven success managing multi-market performance strategy and execution at a regional or global level.


• Deep understanding of activation processes, optimization frameworks, and measurement systems.


• Strong experience integrating data, analytics, and audience strategies into performance media execution.


• Excellent stakeholder management, communication, and leadership skills.


• Track record of driving innovation, capability building, and operational excellence at scale.